LAURIE SULLIVAN
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.Articles by Laurie All articles by Laurie
- Google To Give Away Custom Electric 1981 DeLorean In AI App Contest in
MediaDailyNews on
05/15/2024
"Back to the Future" legend Christopher Loyd announced a Google AI app contest looking for the most creative apps powered by the Gemini API.
- AI Emotions In Ads And Content: Will Consumers Embrace It? in
Search & Performance Insider on
05/15/2024
As Google, Microsoft and OpenAI show the world how AI will become more emotional as the technology develops, will people adapt and accept the emotional responses from AI?
- OpenAI Chief Scientist Stepping Down in
MediaDailyNews on
05/14/2024
"After almost a decade, I have made the decision to leave," OpenAI Chief Scientist Ilya Sutskever wrote in a post on X. "The company's trajectory has been nothing short of miraculous."
- Google Gen AI Video Model Creates Creators in
Search & Performance Insider on
05/14/2024
Google's gen AI tool Veo, announced at Google I/O Tuesday, can produce high-quality 1080p resolution video from text, image, and video prompts.
- AI Dominates Dynamic Ads Data Partnership For Auto Industry in
MediaDailyNews on
05/14/2024
The partnership, supported by generative AI, combines Constellation's SaaS platform with S&P Global Mobility's personalized audience segments. Constellation CEO Diana Lee says S&P Global Mobility can identify specific audiences for a car, while Constellation can bring personalized ads to market quickly.
- Google I/O Focuses On AI Reasoning, Vision, Audio - And Planning Ahead in
MediaDailyNews on
05/14/2024
The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and marketers.
- Microsoft Azure Moves Into Next Level Of Intelligence With OpenAI GPT-4o Model in
MediaDailyNews on
05/13/2024
Microsoft today announced the integration of OpenAI's latest GPT-4o model into Azure AI, to help developers and organizations rapidly create intelligent applications with prebuilt, customizable APIs and models. The "o" - for "omni" - refers to the ability to handle text, speech and video. Also today, Open AI released its latest GPT-4o model and demonstrated real-time interactions with the voice assistant including faster responses, real-time conversations, visual interactions and the ability to interrupt the AI assistant.
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study in
MediaDailyNews on
05/13/2024
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CMOs seek to drive near-term growth, according to Gartner's 2024 CMO Spend Survey released Monday.
- Cost Per Lead Increased For 19 Of 23 Industries in
Search & Performance Insider on
05/13/2024
The cost per lead from search ads rose 25% on average -- $66.69 in 19 of 23 industries - with an average increase of about 25%, according to LocaliQ, which reported the average CPL in 2023 at $53.52.
- OpenAI GPT-4o Gets Real-Time Conversational: Sees, Hears, Analyzes in
MediaDailyNews on
05/13/2024
OpenAI has announced a new GPT model with smarter, faster real-time voice and visual interactions - technology that is likely to replace traditional search in the future.
Comments by Laurie All comments by Laurie
- Has Google's Gemini Chatbot Just Rewritten History?
by
Laurie Sullivan
(Media 3.0 on
02/22/2024)
Thomas, thank you for mentioning Jack. best, Laurie
- Are MAGA Thugs Trying To Kill Rick Wilson Of The Lincoln Project?
by
Richard Whitman
(Mediapsssst on
01/16/2024)
But this is an opinion piece.
- Are MAGA Thugs Trying To Kill Rick Wilson Of The Lincoln Project?
by
Richard Whitman
(Mediapsssst on
01/16/2024)
Thank you, Dan.
- Microsoft Executive Fears For Israel's High-Tech Sector
by
Laurie Sullivan
(MediaDailyNews on
11/01/2023)
John, thanks for commenting, but hope you read the entire article. It clearly states his concerns are for the human cost of the war and the economic future of Israel.
- California Governor Signs Delete Act
by
Wendy Davis
(MediaDailyNews on
10/10/2023)
I beleive platforms and websites can use the IP address of the device being used. My question is whether a part-time California visitor who claims residency in another state, but visits California about three months out of the year, falls into this category.
- Amazon 'Project Nessie' Tested How Much It Could Raise Prices
by
Laurie Sullivan
(Search & Performance Insider on
10/04/2023)
Thank you, Michael Melone, for taking the time to comment. I appreciate it.
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
by
Laurie Sullivan
(Search & Performance Marketing Daily on
08/10/2023)
Ed and John, I really appreciate you guys. Thank you!
- Do Super Bowl Ads Drive Performance?
by
Laurie Sullivan
(Search & Performance Marketing Daily on
02/02/2023)
Thanks for the comment, Ed. I always love your insight, but I've never bought a product based on seeing a Super Bowl ad - at least none that I can remember. I'm entertained by them, but they do not drive me to make a purchase. Yes, the sample in the research is small. Do you recall products you have bought after seeing a Super Bowl ad? Maybe I did a search after seeing a new product, but cannot remember ever making a purchaes.
- Musk's SpaceX Purchases Twitter Campaign To Promote Starlink Internet Service
by
Laurie Sullivan
(Search & Performance Marketing Daily on
11/14/2022)
Thank you, John!
- Google, YouTube Launch Features To Provide More Accurate, Trustworthy Election Information
by
Laurie Sullivan
(Search & Performance Marketing Daily on
09/01/2022)
Hi Charles - nope, no hack. And you are correct when you write this - "which means you need to still own your previous residence to get multiple voting options by mail." I changed scrolls to rolls. Just trying to call attention to a major problem in California that creates misinformation. I have not voted in the state for four years, and got called for jury duty for the second time in as many years a few months ago.
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