September 16 - 19, 2024
Austin, TX

Got Your Attention?: Media Mapping the Distracted Consumer

"Media Fragmentation" is so 2017. It is the disintegration of consumer attention across so many platforms, experiences and media that has become the central challenge of any brand trying to move hearts, minds and behaviors, At MediaPost's inaugural Planning & Buying Insider Summit we pay attention to attention - how it informs omnichannel media planning, how it gets measured, and how a range of emerging media are capturing the consumer gaze in new and deeper ways.

Converting attention to real brand engagement and actions is job one, but are we now able to bridge the brand/performance chasm better? What are the currencies around attention, and how do time, media experience and mood complicate the math? And how do emerging media experiences like metaverse gaming, TikTok, Digital Out of Home, and the new creator mediaverse offer new modes of attention?

Oh, and of course, is AI going to solve for all of this while remaining transparent?

We will Explore:

  • Branding vs. Performance in an Attention Deficit Economy
  • Measuring the Many 'Attention' States
  • AI and the Transparency Challenge
  • Creators and the Next New Media
  • Traveling the Metaverse
  • Brand Discovery and Building in TikTok

Do we have your attention now? At MediaPost's Planning & Buying Insider Summit we explore planning against the distraction economy.

Join the conversation #MediaPostInsiderSummits

Conference Content Programmers

Steve Smith, VP, Editorial Director, Events, MediaPost

Barbie Romero, Director, Event Programming, MediaPost

Erin Everhart, Senior Director, Event Programming, MediaPost


VIP Program:

This Insider Summit is complimentary to Ad Agency Execs who meet our requirements. To qualify, you must:

* Control the buying or planning strategy and budget allocation for major consumer brands' advertising and marketing initiatives
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com

 

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Agenda

Monday, 09/16

7:30 PM
7:30 PM ET
Welcome Cocktails

Tuesday, 09/17

10:35 AM
10:35 AM ET
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
10:45 AM
10:45 AM ET
Keynote
11:15 AM
11:15 AM ET
Panel: Hearts, Minds and Action: Bridging Brand and Performance Once and For All?
The "brand vs/ performance" conundrum is perennial for planners, but have advances in media and measurement finally bridged the divide? How are innovations on the data driven media side, like shoppable video, retail media networks, DOOH, and sophistication on full funnel measurement and behavioral tracking changing the equation for media strategy? Is it a matter of balancing two very different kinds of advertising or is fuller integration of creative, media and measurement to drive brand and performance?
11:45 AM
11:45 AM ET
Sponsor Spotlight and Break
12:15 PM
12:15 PM ET
Case Study: Inner Space: Marketing Into the Metaverse
Digital gaming invented the metaverse decades ago, but esports, Roblox and Fortnite have democratized this experience to scale. But are they plannable, predictable, measurable media yet?
12:40 PM
12:40 PM ET
Case Study: Outer Space: DOOH's Outdoor Internet
The "look up" gaze has been digitized; public space is now wired. How do data driven, connected, real time outdoor screens redefine the media landscape and the plan?
1:05 PM
1:05 PM ET
Roundtable: Grand Strategy: Allocation across Brand and Performance
1:05 PM
1:05 PM ET
Roundtable: AI and the Planning Process
1:05 PM
1:05 PM ET
Roundtable: Branding In the Metaverse
3:00 PM
3:00 PM ET
Afternoon Activities
7:30 PM
7:30 PM ET
Cocktail Party
8:30 PM
8:30 PM ET
Dinner

Wednesday, 09/18

10:35 AM
10:35 AM ET
Notes from Emcee
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
10:45 AM
10:45 AM ET
Keynote
11:15 AM
11:15 AM ET
Gauging the Gaze: Attention vs. Engagement and Measuring the Future
As use of ad-supported media declines, the post-eyeball measurement era grows thorny, and the "Attention Economy" is not so simple. How are media planners not only gauging attention but attentiveness, so-called "quality attention" ...let alone what qualifies as a truly engaged ad viewer? How are we normalizing attention metrics across such a fragmented omnichannel that engage so differently?
11:45 AM
11:45 AM ET
Sponsor Spotlight and Break
12:15 PM
12:15 PM ET
Case Study: Shoppable Media
From RMNs to shoppable video, e-comm and media are merging. What is its place in the mix?
12:40 PM
12:40 PM ET
Case Study: TikTok As Brand Sandbox
1:05 PM
1:05 PM ET
Roundtable: Can I Have Your Attention?: That Measurement Roundtable
1:05 PM
1:05 PM ET
Roundtable: Creators and the New Media Economy
1:05 PM
1:05 PM ET
Roundtable: RMNs in the Mix
3:00 PM
3:00 PM ET
Afternoon Activities
7:30 PM
7:30 PM ET
Cocktail Party
8:30 PM
8:30 PM ET
Dinner

Thursday, 09/19

10:00 AM
10:00 AM ET
Panel: The Revenge of the Black Box: AI and the Transparency Conundrum
As artificial intelligence takes us forward into unforeseen areas of consumer modeling, media plans and execution, and creative, is it a giant leap backward for one of the most sensitive issues in the advertiser/agency/media supply chain - transparency?
10:30 AM
10:30 AM ET
Panel: Mini-Me-Media: Is the Creator Economy Media Next?
Sitting somewhere between influencers and traditional media, the new class of creators are building massive digital video audiences around regular programming that dwarf the shrinking traditional reach media. What is media planning to do with this rag tag army of bespoke programming and opportunities? Are the opportunities to reach otherwise inaccessible audiences worth the heavy lifts? And what brands is this good for?

Speakers

Steve Smith

MediaPost
VP, Editorial Director, Events

Speaker Proposal Form

Venue

The Otis Hotel Austin, Autograph Collection
1901 San Antonio St
Austin, Texas, 78705

As the first Autograph Collection Hotel in Austin, The Otis Hotel is the educated choice in the bustling Campus District just one block from the University of Texas. The Otis believes that life should be an adventure in elevated living by offering easygoing luxury. Boutique guest rooms feature nods to Austin's history as The Live Music Capital of the World as well as the neighboring university with in-room vinyl record players and more vintage schoolroom touches.
The Otis Hotel Austin, Autograph Collection

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.