Growing out of its core cable TV system business of TV networks, Comcast has added broadband, wireless, mobile, and ownership of TV network/movie studio company NBCU. ...
Today's Opinions
Senior executives are still pondering alternative schemes for the best way to split up the company, including, most recently, what they are calling a "partial split" of the entertainment giant. ...
The popular period-care brand uses its "Confidence" positioning to flex into new categories. ...
This MRC standard essentially takes out-of-home back to the days of using distribution/circulation for planning and buying the medium, using definitions and derivations that are ill-defined, confused, contradictory and inconsistent. ...
It's a digital jungle of spam, scans and criminal pings. ...
Cost per click on Google ads continues to rise, up 13% YoY in Q1 2024 vs. 9% in Q4 2023, mostly driven by an increase in Shopping ad CPCs for standard advertising and Performance Max. ...
A priest goes from mass to mass killer in a new four-part, imported mystery series that gets an "A" for Australia. ...
Some 75% of marketers say collecting real-time experience data is critical to success, but less than half currently do what it takes to get the job done. ...
Google is updating its Publishing Center. Pages will shift to being automatically created. ...
"Enquirer" publisher used Walmart as the morality police, figuring the words "porn star" on a cover would be massively offensive to shoppers. ...
Imagine getting your shot on Shark Tank, attracting multiple offers from these celeb investors, including the prospect of lucrative licensing deals...and then walking away. The founder and CEO of puffy blanket and outdoor gear brand Rump ...
"We're the leading mocktail brand, in the sense of brands recreating popular cocktail flavors," says Recess CEO Ben Witte. ...
The top challenges for B2B users of HubSpot's platform are technical issues or glitches, Aptitude 8 and Ascend2 report. ...
"The key drivers of change over time are storytelling, technology and resources," says Reinhart. ...
NFL quarterback Joe Barrow of the Cincinnati Bengals and World Champion skier and businesswoman Mikaela Shiffrin have joined the speaker roster while Meta, Diageo, NBA's Chicago Bulls and others have signed on as sponsors. ...
Were things really better 20, 40 or 60 years ago? ...
Scripps has hired a financial advisor to evaluate outside interest in acquiring Bounce TV. Now veteran channels could fetch high valuations at a linear TV network. ...
Neither of the show's two principal characters is sure who the other one is, and both struggle to distinguish truth from falsehood in the stories they tell each other. ...
Advertising influences Mother's Day gift purchases. In a recent study, 44% of consumers said they rely on advertising to pick out a gift for Mother's Day. ...
From WPP's perspective the answer is not this year. The good news: spending cuts have bottomed out and some improvement is expected through the rest of 2024. ...
A national bill is being mulled that would also give tax breaks to advertisers. ...
A moving PSA compels us to take stock of Mr. Bear's decades of professional forest-fire-fighting work. ...
Fraud in bunkering (refueling ships) can include delivering less fuel than promised, and selling low-grade fuel at high-grade prices. Sound familiar? ...
Brands can use micro-influencers as low-cost options to connect with tightly defined audiences. ...
Several pharma companies offering treatments also created unbranded awareness campaigns about this not-so-rare skin disease. ...
Free postage and gifts are favored by Gen Z, Sheer ID reports, and 48% prefer email for hearing about offers, followed by text/SMS, social media, online ads and brand websites. ...
A key sign of what is to come is the prospect - or the lack - of new TV series, movies, and other content. ...
As competitors ramp up their AVOD options for their streaming/digital platforms, growing CTV inventory is expected to "outpace demand near term," says Bernstein Research. ...
Huge and R/GA are still posing a significant drag on the company's growth-about 1.5 percentage points in Q1. ...
All eyes will be on a sprawling, 90-minute panel discussion event next Monday about no less a subject than the future of news. ...