March's growth reflects a massive increase in digital vs. traditional media ad spending. While digital ad spending rose 15.7%, traditional media declined 13.6% year-over-year. Read the whole story

Currently Paramount is considering a bid from Skydance Media, with another joint bid from Apollo Global Management, a private equity investment company, and Sony … Read the whole story

Siding against the broadband industry, the 2nd Circuit Court of Appeals on Friday reinstated a New York law requiring carriers to offer $15-a-month service … Read the whole story

Growing out of its core cable TV system business of TV networks, Comcast has added broadband, wireless, mobile, and ownership of TV network/movie studio … Read the whole story

Some 75% of marketers say collecting real-time experience data is critical to success, but less than half currently do what it takes to get … Read the whole story