If you thought the punchline was going to be a Wanamaker paraphrase, "the trouble is I don't know which two-thirds," you might be right. But the point of this column is that AI-enabled media-buying now has a benchmark -- 69.5% -- according to GroupM.

In this week's edition of "3.know," Shelly discusses the latest developments in disruptive media tech, and gives a brief preview of what to expect at the upcoming Cannes Lions festival.

Agency holdcos continue to tout how AI is creating a new Golden Age for the ad industry, but anecdotal evidence is mounting that it may be a little more tarnished than that.

That's what Interpublic found when it asked a global sample of consumers how they feel about having relationships with AI companions. My question: Why is a holding co even asking that question and what are the implications for advertising?

Adoption of generative AI has outpaced both smartphones and tablets. Now is the time to temper enthusiastic impulses and build a principled framework for AI in our organizations.

Social app WeAre8 is extending its consumer ad revenue-sharing model to the open web via programmatic buys on major publishers' sites. It's kind of genius, when you think about it.

Enkrypt AI, a startup focused on making AI safer, has uncovered serious vulnerabilities and safety issues around some top large language models, and released a leaderboard that rates some 36 LLMs based on risk, bias, malware, and toxicity and jailbreak, which involves unlocking closed devices.

Is this the end of Paramount -- and big linear media -- as we know it, or is this the beginning of the final phase of the transition from traditional media to Big Digital? Shelly Palmer explains in this week's 3.know conversation.

Omnicom's Sparks & Honey helped pioneer the integration of AI on Madison Avenue. Should it have predicted its own demise?

Which is the most AI-centric of the major agency holding companies? Based on a "Media3.0" analysis of their annual reports, WPP is far and away the most dominant, followed by Stagwell. All others are also-rans.