Mad Blog
"Enquirer" publisher used Walmart as the morality police, figuring the words "porn star" on a cover would be massively offensive to shoppers. Read the whole story
Senior executives are still pondering alternative schemes for the best way to split up the company, including, most recently, what they are calling a … Read the whole story
The company's North America operation was the only region to lose ground in Q1 with an organic net revenue decline of 4%, which the … Read the whole story
Kocheilas will develop strategies and systems to help clients adapt to changing market conditions. He will also lead Ogilvy Consulting. Read the whole story
The ad touts "Carpe Low Carb," set to the song "Light it Up," a 2015 hit by Major Lazer. Read the whole story
Her hire is one of the big moves made by new MullenLowe U.S. CEO Frank Cartagena. Read the whole story
No but a cover takeover of Forbes' 'Richest People' issue is designed to remind us how rich in resources that ecosystem is and why … Read the whole story
- COMMENTARY
"The key drivers of change over time are storytelling, technology and resources," says Reinhart. Read the whole story
Snapchat will provide more opportunities for its ad partners as it continues to invest in AI and augmented reality, the company says. Read the whole story
The phase deals only with "impressions." Some see it as a step backward for advertising on the medium. Read the whole story
NFL quarterback Joe Barrow of the Cincinnati Bengals and World Champion skier and businesswoman Mikaela Shiffrin have joined the speaker roster while Meta, Diageo, … Read the whole story
- COMMENTARY
Were things really better 20, 40 or 60 years ago? Read the whole story
Seth Jones is the first in a series of planned new creative hires for the agency this year. Read the whole story
Developed in partnership with R/GA, the BBC is debuting a new site and app and enhancing its D.C. office. Read the whole story
California vacation spot MammothLakes has unveiled an inclusion-focused marketing campaign that purports to challenge stereotypes and invites everyone to experience the magic of the … Read the whole story
