- Stagwell's Sport Beach Will Have Some Competition At Cannes
Mediapsssst, Richard Whitman - Thursday, May 16, 2024
Front Office Sports, a multi-platform media and news organization covering the busine ...
- Netflix Xmas NFL Games Projected To Earn $185M In Ad Revenue: Analyst
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
NFL's deal to give Netflix two high-profile exclusive Christmas Day games wi ...
- Skechers Teams Up With John Deere
Retail Insider, Sarah Mahoney - Wednesday, May 15, 2024
The footwear company's latest workwear partnership comes amid record sales and stea ...
- Streaming Tops April's TV Usage At 38.4% Share, Nearly Flat
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Total day viewing for all streaming platforms for age 2+ slipped ...
- Roku Channel Looks To Hit A Fastball With FAST Baseball Deal
TV Watch, Wayne Friedman - Wednesday, May 15, 2024
What better way to appeal to a wide range of TV viewe ...
- TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs More
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Nielsen is currently making measurement changes to revamp its system, which h ...
- With 'Let's Run There,' Brooks Chases Gen Z Wellness Trends
Marketing Daily, Sarah Mahoney - Friday, May 10, 2024
For younger people, a run means something different every day. ...
- Will Sports Programming Be A Factor Boosting TV's Upfront Ad Market?
Television News Daily, Wayne Friedman - Friday, May 10, 2024
An expected soft TV upfront ad market might look better with strong ...
- Netflix Reportedly Closing In On Two Christmas Day NFL Games
Television News Daily, Wayne Friedman - Friday, May 10, 2024
Netflix, in a surprise negotiation, may be looking to upset the N ...
- Boston Pizza Invites Toronto Hockey Fans To Let It All Out In Custom Rage Room
Marketing Daily, Teresa Buyikian - Tuesday, May 7, 2024
The custom rage room is "equipped with all the tools necessary ...
- AstraZeneca, Hyundai Canada, Honda Launch Stanley Cup Efforts
Marketing Daily, Tanya Gazdik - Tuesday, May 7, 2024
The number of "blue-chip global brands" activating is on par with la ...
- FuboTV Sees Q1 Subscriber Decline, 24% Revenue Gains, Narrows Losses
Television News Daily, Wayne Friedman - Friday, May 3, 2024
Paid subscribers in Q1 slipped to 1.51 million from 1.62 million ...
- Tiger Woods Hopes To 'Ruin' New Logo
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, May 2, 2024
This week's announcement marks the official launch and public availability of h ...
- Most Americans Plan To Watch Summer Olympics
Research Intelligencer, Robert Williams - Friday, May 3, 2024
Gymnastics is the Olympic sport that Americans are most planning to watc ...
- New NBA Deals: Will Disney, WBD Take An Advertising Hit?: Analyst
Television News Daily, Wayne Friedman - Thursday, May 2, 2024
Adding NBCU into the NBA live, linear TV networks lineup could me ...
- RSN Flexibility, Sports TV Desires: New Legacy Pay TV Life?
TV Watch, Wayne Friedman - Friday, May 3, 2024
DirecTV has renewed its deal with Diamond Sports Group, giving consumers t ...
- NBA Fans Gripe About Overexposed AT&T Spot
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, May 1, 2024
In the ad, Oklahoma City Thunder players Shai Gilgeous-Alexander and Chet Holmgr ...
- Is The Disclosure Of Streaming Subscriber Numbers Still A Thing?
TV Watch, Wayne Friedman - Thursday, May 2, 2024
Netflix is in an unusual, strong position versus nearly all the streame ...
- FuboTV Drops WBD's Networks Due To 'Above Market Rates'
Television News Daily, Wayne Friedman - Wednesday, May 1, 2024
FuboTV says this is "another example of its abuse of massive mark ...
- Stagwell Lines Up Big Names, Blue Chip Sponsors For Sport Beach '24 At Cannes
Mediapsssst, Richard Whitman - Friday, April 26, 2024
NFL quarterback Joe Barrow of the Cincinnati Bengals and World Champion ski ...
- Ferrari, HP Announce Title Partnership
Marketing Daily, Tanya Gazdik - Thursday, April 25, 2024
The companies will also work together to expand educational initiatives within the ...
- Caitlin Clark Is Likely To Drive Higher WNBA Viewership
Research Intelligencer, Robert Williams - Friday, April 26, 2024
About 37% of Americans said they're at least somewhat likely to wat ...
- Nike Reportedly Signs Caitlin Clark In Landmark Deal
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 24, 2024
Nike's relationship with Clark began in 2022 during her time in colle ...
- NBA Looks To Go Yards Better Than The NFL - Speaking Exclusively
TV Watch, Wayne Friedman - Wednesday, April 24, 2024
The NBA is looking at the next round of TV contracts, whi ...
- Caleb Williams Will Likely Be Top NFL Draft Pick; How's His Commercial Appeal?
Mediapsssst, Richard Whitman - Monday, April 22, 2024
Pretty darn good, according to marketing agency TMA, who has assessed Willia ...
- Networks' Ad Spend Falls 1% So Far In 2024, Ad Airings Up 5%
Television News Daily, Wayne Friedman - Monday, April 22, 2024
National TV ad airings are up 5% among the top 15 broadcast/cab ...
- NHL Scores Best TV Viewing In 8 Seasons
Television News Daily, Wayne Friedman - Tuesday, April 23, 2024
Looking at just cable networks ESPN and TNT, ratings were 8% high ...
- Ford, Toyota Play Up NFL Ties
Drive Time, Tanya Gazdik - Monday, April 22, 2024
The Detroit Lions, owned by the Ford family, unveiled their new Nike-design ...
- NBA Regular Season: Flat Ad Spend At $670M, Ratings Inch Up
Television News Daily, Wayne Friedman - Thursday, April 18, 2024
This trend follows average regular-game viewership on ABC, ESPN, TNT, and N ...
- WNBA Players' Salary Needs Bounce: Rising TV Brands For The Assist?
TV Watch, Wayne Friedman - Friday, April 19, 2024
Top rookie WNBA players make a base salary of $76,535 a yea ...