- Blackpink K-pop Band Launches Roblox 'Palace' Fan Experience
MediaDailyNews, Colin Kirkland - Tuesday, August 22, 2023
Blackpink, the first Asian artists to headline the Coachella Music Festival, a ...
- How Modern Market Eatery's VP Is Fueling The World
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, August 24, 2023
"Think outside the box a little bit. Don't be too concerned th ...
- Shein's Marketing Exec Moving Forward In Style
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 16, 2023
"I think mom guilt and being a working mother is definitely t ...
- From Low-Brow to Luxury, Automakers Gear Up For Events
Marketing Daily, Tanya Gazdik - Monday, July 31, 2023
Dodge's Roadkill Nights and Pebble Beach Concours d'Elegance attract very different consumer ...
- The Future Of Live Shopping: A Conversation With Sune's Brian Beitler
Digital News Daily, Colin Kirkland - Thursday, July 20, 2023
Sune Founder Brian Beitler talks about taking window shopping to mobile, li ...
- Ford Creates Spotify Playlist To Celebrate Anniversary
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 15, 2023
Ford Motor Co. has created a Spotify playlist to celebrate its 120 ...
- Snapchat Updates AR Try-On Lens Technology Via Beauty Brand Partnerships
Digital News Daily, Colin Kirkland - Friday, May 26, 2023
The updated Lenses allow users to test the latest lipsticks and na ...
- Hyundai Honors Military, First Responders During Memorial Day Event
Marketing Daily, Tanya Gazdik - Monday, May 29, 2023
The automaker is donating $50,000 to Folds of Honor to provide scholarshi ...
- How This Sloomoo Exec Is Embracing Her Power
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 25, 2023
"They give some stats about women, people of color, diversity segments oft ...
- Levi's Offers 501 Popup Experience In San Francisco
Around the Net In Brand Marketing, Tanya Gazdik - Friday, May 19, 2023
Levi’s is taking over San Francisco’s historic Skylight at the Armory fr ...
- Volkswagen Bus First Vehicle To Get 'Day' Status
Marketing Daily, Tanya Gazdik - Friday, May 19, 2023
The inaugural celebration for International Volkswagen Bus Day is June 2 ...
- Kia America Returns To Electrify Expo, Launches Video Series
Marketing Daily, Tanya Gazdik - Wednesday, May 10, 2023
Kia is also launching a video series teaching consumers about common ...
- Sloomoo Brings Sensory Play To A Wider Audience
Retail Insider, Sarah Mahoney - Wednesday, April 26, 2023
Kids of all ages roll up their sleeves to play with ...
- Having The Most Fun You'll Ever Make With Build-A-Bear's CEO
Brand Insider: Behind The Scenes, Lisa Singer - Sunday, April 30, 2023
"A lot of success comes to people in their youth because th ...
- Honda Campus All-Star Challenge Returns To In-Person Competition
Marketing Daily, Tanya Gazdik - Thursday, April 20, 2023
The longstanding academic competition, with finals scheduled for April 20-21, lets HB ...
- Oscar Mayer Offers 'Wienermobile Of Love'
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 17, 2023
The Oscar Mayer Wienermobile is back, with a twist. The brand help ...
- Giant Spoon Conceives Giant Ball For AT&T
MediaDailyNews, Joe Mandese - Tuesday, April 11, 2023
The agency's two-day "Game Ball Experience" pop-ups in Los Angeles and Mia ...
- Qurate Retail Group Looks To Attract Young Shoppers With New Mobile App
Digital News Daily, Colin Kirkland - Tuesday, April 4, 2023
QVC and HSN-owner Qurate Retail Group has announced an experiential video-shopping platfo ...
- Fore! Corona Premier 'Clubhouse' Is Now Open (In Time For The Open)
Mediapsssst, Richard Whitman - Wednesday, March 29, 2023
It's a virtual clubhouse created by agency Upshot. It ties into t ...
- BMW Adds EVs To Ultimate Driving Experience
Marketing Daily, Tanya Gazdik - Sunday, March 26, 2023
The 26-stop nationwide tour includes the all-electric BMW iX and BMW i ...
- Flox Appoints Experiential Marketing Leader Brian Diamond North America CEO
Digital News Daily, Colin Kirkland - Wednesday, March 8, 2023
Virtual events platform Flox has announced the appointment of Brian Diamond ...
- Agency Network Features Virtual Influencer In Mixed-Reality SXSW Experience
Digital News Daily, Colin Kirkland - Monday, March 6, 2023
To bridge the gap between the virtual and physical world, The Pl ...
- Barstool Sports, Phusion Projects Utilize Experiential Marketing To Launch Pirate Water
MAD, Fern Siegel - Monday, February 27, 2023
The marketing push will employ Barstool talent, including Kevin Clancy and Jo ...
- Experiential Marketing Veterans Announce New Agency
Mediapsssst, Richard Whitman - Friday, February 17, 2023
Richard Rathe and John Capano, have teamed up to launch The Ev& ...
- Creative Agency Of The Year: Giant Spoon
Agency of the Year, Steve McClellan - Sunday, January 22, 2023
Giant Spoon used the Empire State Building and its leading-edge light-show capabiliti ...
- Jewelry Company Offers 15 First Dates Challenge
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, January 18, 2023
A jewelry company will pay one willing romantic $1,500 to go ...
- Chevy E-Ray Corvette Debuts At Rockefeller Center
Marketing Daily, Tanya Gazdik - Tuesday, January 17, 2023
The unveiling was timed to correspond with the 70th anniversary of t ...
- Ketel One Brings Cinematic Edge To New Global Campaign
Digital News Daily, Colin Kirkland - Thursday, January 12, 2023
Ketel One's new global ad campaign, Born To Cocktail, is a cinemat ...
- Honda Brings Campaign To Life On Float
Marketing Daily, Tanya Gazdik - Wednesday, December 21, 2022
Like the TV spot from RPA that influenced it, the float highligh ...
- Subaru, Powdr Bring Back WinterFest
Marketing Daily, Tanya Gazdik - Tuesday, December 20, 2022
The annual event, which was first held in 1995, was cancelled ...