- Taboola will Fuel Content Recommendations on a360media Sites
Publishers Daily, Ray Schultz - Wednesday, May 15, 2024
Arrangement is designed to boost audience engagement. ...
- Netflix Upfront: New Ad-Tech Platform, Partnership Deals
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
At its upfront event, Netflix announced it will start up its o ...
- AI Dominates Dynamic Ads Data Partnership For Auto Industry
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The partnership, supported by generative AI, combines Constellation's SaaS platform with S& ...
- Bloomberg Media Partners With Tokyo Broadcasting System To Deliver Business, Financial News
Publishers Daily, Ray Schultz - Monday, May 13, 2024
The firms will also provide bespoke custom content in both Japanese a ...
- Google Gen AI Video Model Creates Creators
Search & Performance Insider, Laurie Sullivan - Tuesday, May 14, 2024
Google's gen AI tool Veo, announced at Google I/O Tuesday, can produ ...
- TikTok To Label AI Content Using External Metadata
MediaDailyNews, Colin Kirkland - Friday, May 10, 2024
TikTok is beginning to automatically label AI-generated content reposted from other platfor ...
- Facebook News Site Referrals Have Fallen 50% In 1 Year
MediaDailyNews, Colin Kirkland - Friday, May 10, 2024
A report by publisher analytics firm Chartbeat and digital intelligence platform Similarw ...
- Will Sports Programming Be A Factor Boosting TV's Upfront Ad Market?
Television News Daily, Wayne Friedman - Friday, May 10, 2024
An expected soft TV upfront ad market might look better with strong ...
- Instagram Tests Cross-Platform Posting To Threads
MediaDailyNews, Colin Kirkland - Tuesday, May 7, 2024
In an effort to prompt more Instagram users to post their conte ...
- Quality Versus Quantity: 'Peak TV' - Or Lesser Heights?
TV Watch, Wayne Friedman - Thursday, May 9, 2024
Production needs to fill out platform lineups everywhere now that streamers ha ...
- ESPN's Many Streaming Variations: Any Way You Like It?
TV Watch, Wayne Friedman - Wednesday, May 8, 2024
We will soon have the existing ESPN+ service, which will have mode ...
- NBCU Strikes First-Party Data Deal With Instacart
Television News Daily, Wayne Friedman - Monday, May 6, 2024
To ramp up performance-based ad efforts for better business outcomes, NBCU h ...
- Snap Forges Brand-Creator Partnerships With CreatorIQ Integration
MediaDailyNews, Colin Kirkland - Thursday, May 2, 2024
Snapchat has partnered with creator marketing platform CreatorIQ to help brands discov ...
- Apple's AI-Powered Search Could End Huge $20B Payouts From Google
Search & Performance Insider, Laurie Sullivan - Friday, May 3, 2024
Apple is testing Intelligent Search, a version of its Safari web brows ...
- TV, Movie Content Discovery Still A Frustrating Process
Advanced TV Insider, Wayne Friedman - Wednesday, May 1, 2024
Frustration over the process of content discovery is an ongoing problem. ...
- Meta To Pay High-Profile Creators To Post In Threads
MediaDailyNews, Colin Kirkland - Monday, April 29, 2024
Meta is offering influencers and high-profile creators $5,000 to post on Thread ...
- Google Reportedly Strikes Deal With News Corp. To Develop AI Content
MediaDailyNews, Laurie Sullivan - Tuesday, April 30, 2024
Google reportedly has agreed to pay News Corp. up to $6 milli ...
- 'The Ankler' to Partner With 'Screen International' On Cannes Daily
Publishers Daily, Ray Schultz - Monday, April 29, 2024
Content from both "The Ankler" and "Screen International" will appear each ...
- 'FT' Open To AI: Publisher Agrees To Allow Archived Content Be Used For Training Models
Publishing Insider, Ray Schultz - Monday, April 29, 2024
Deal follows several others between OpenAI and major publishers. ...
- CNET Co-Founder Moves Into AI Voice Content Creation
Search & Performance Insider, Laurie Sullivan - Tuesday, April 23, 2024
CNET co-founder Shelby Bonnie has created a video production service that us ...
- Hyundai Pauses Advertising On X After Pro-Nazi Adjacency
MediaDailyNews, Colin Kirkland - Friday, April 19, 2024
Even after DoubleVerify's correction of X's brand-safety rating, the social messaging platfo ...
- IAS Adds Misinformation Measurement Across Meta Apps
MediaDailyNews, Colin Kirkland - Thursday, April 18, 2024
IAS is expanding its offerings with Meta to include the Global Allian ...
- Privacy-Focused Brave Search Launches AI Ask Engine
MediaDailyNews, Laurie Sullivan - Thursday, April 18, 2024
Brave has integrated AI into its search engine to create a real-ti ...
- LinkedIn Testing Premium Company Pages With AI-Driven Content
MediaDailyNews, Colin Kirkland - Wednesday, April 17, 2024
LinkedIn has begun testing Premium Company Pages, which offer small and medium-siz ...
- DoubleVerify Confirms Misrepresentation Of X's Brand Safety Measurement
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
DoubleVerify's dashboard showed the wrong data for X advertisers from Oct. 2 ...
- Yahoo Finance Expands Content For Investors, Advertisers Too
MediaDailyNews, Laurie Sullivan - Monday, April 15, 2024
A Yahoo Finance premium service will launch Monday with new content a ...
- Bluesky Welcomes Heads Of State To Its Platform
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
Bluesky implemented its policy of banning heads of state from joining whi ...
- Google Blocks News For Some In Fight Against California Bill
Publishers Daily, Ray Schultz - Sunday, April 14, 2024
Search giant is also "pausing further investments in the California news ecosyste ...
- TikTok Expands Media Brand Safety To More Countries With New IAS Products
MediaDailyNews, Colin Kirkland - Thursday, April 11, 2024
The expanded TikTok partnership with Integral Ad Science will offer brand-safety servic ...
- YouTube Rolls Out Shopping Tools To Boost In-Stream Commerce
MediaDailyNews, Colin Kirkland - Wednesday, April 10, 2024
YouTube is unveiling in-stream shopping tools to facilitate new ways for creato ...