- Yard NYC, The Mayor Named Creative AOR For Caleres
Accounts on the Move, Fern Siegel - Thursday, May 16, 2024
The work is timed to back-to-school with additional campaigns rolling out throu ...
- Jordan Joins Croud As First CMO
MAD, Fern Siegel - Thursday, May 16, 2024
As part of her remit, she will lead business strategy and integratio ...
- Stagwell's Sport Beach Will Have Some Competition At Cannes
Mediapsssst, Richard Whitman - Thursday, May 16, 2024
Front Office Sports, a multi-platform media and news organization covering the busine ...
- McCann Worldwide Taps Koehler As Global President, Craft
MAD, Fern Siegel - Wednesday, May 15, 2024
Her hire is part of the agency's ongoing commitment to expanding creati ...
- Stagwell Study Finds Current Brand Safety Standards Are Unnecessarily Broad
MAD, Steve McClellan - Wednesday, May 15, 2024
CEO Mark Penn says the study reinforces the company's position that "quali ...
- Wavemaker CEO Jenner Adds GroupM Clients Role To His Remit
MAD, Steve McClellan - Thursday, May 16, 2024
In addition to running Wavemaker, Jenner will now also oversee strategy a ...
- Agency PPK Creates Children's Book To Fight Kids' Cancer
Marketing Daily, Les Luchter - Wednesday, May 15, 2024
Agency also plans to sell merchandise line based on characters in "Claren ...
- Dentsu Rebrands For Future, Touts 'Innovating To Impact' Tagline
MediaDailyNews, Joe Mandese - Thursday, May 16, 2024
The global branding reboot draws on its 120-year heritage, but leverages i ...
- GroupM Creates Global President/Clients Role, Taps Wavemaker's Jenner To Handle It
MediaDailyNews, Joe Mandese - Thursday, May 16, 2024
The WPP unit described the new role as part of GroupM's "ongoi ...
- Barbarian Promotes Hayes To Executive Director Strategy
People on the Move, Steve McClellan - Wednesday, May 15, 2024
Digital creative agency Barbarian, part of Cheil Worldwide, has promoted Jo Hayes ...
- Buntin Expands Trex Relationship, Adds Media AOR
Accounts on the Move, Fern Siegel - Tuesday, May 14, 2024
Currently, Buntin is the client's creative and strategic AOR. ...
- Soccer Star Haaland Kicks Off 'Clash of Clans' Campaign
MAD, Fern Siegel - Tuesday, May 14, 2024
The Norwegian forward became the famous Barbarian King character as part ...
- Special London Adds To Strategic, Creative Teams To Handle New Wins
MAD, Fern Siegel - Tuesday, May 14, 2024
Ashley Black has been tapped as strategist. Creatives Josephine Rasmussen and Mar ...
- IPG Health Unveils Restructuring
MAD, Steve McClellan - Tuesday, May 14, 2024
McCann Health NY is being absorbed by Area 23 while Hill Hollid ...
- Omnicom Doubles Down On India Investments
Mediapsssst, Richard Whitman - Monday, May 13, 2024
India is the eighth largest ad market according to GroupM's latest glob ...
- We Are Pi To Handle Virgin Active's Brand Transformation
Accounts on the Move, Fern Siegel - Friday, May 10, 2024
The brief includes creating a global brand campaign in late 2024. ...
- Agency Fusion: Email Shops Team Up To Offer Services To Enterprise Clients
Email Insider, Ray Schultz - Monday, May 13, 2024
InboxArmy has joined the Global Email Alliance of email marketing experts w ...
- Worden Heads New Business-Marketing For Cheil UK
MAD, Fern Siegel - Friday, May 10, 2024
The 26-year marketing vet, a former Dentsu executive, will drive growth f ...
- Pioneering Ad Woman Mary Wells Lawrence Dies At 95
MAD, Steve McClellan - Sunday, May 12, 2024
For a time, Wells Lawrence was the highest-paid woman executive on Madis ...
- Chili's Refuses To Let Silly-Looking Mascot Inside
Marketing Daily, Teresa Buyikian - Friday, May 10, 2024
Company claims it can offer more value in its menus because it ...
- Billingsley Resurfaces After Abrupt Departure From Publicis Groupe
Mediapsssst, Richard Whitman - Friday, May 10, 2024
Justin Billingsley has joined Media.Monks as Chief Growth Officer after his abru ...
- Cotopaxi Names New Engen Digital AOR To Deepen Market Impact
MAD, Fern Siegel - Thursday, May 9, 2024
Cotopaxi makes backpacks and travel gear for men, women and kids. ...
- Exiger Says AI Tech Can 'Save The Day'
MAD, Fern Siegel - Thursday, May 9, 2024
The Hill Holliday campaign shows staffers stopping forced labor and industrial espion ...
- Assembly Taps Initiative's Cortizo-Burgess For Global Strategy Role
MAD, Steve McClellan - Thursday, May 9, 2024
Based in New York, Cortizo-Burgess will report to global CEO Rick Acampo ...
- Children's Hospital Foundation Taps Moore As AOR
Accounts on the Move, Fern Siegel - Wednesday, May 8, 2024
Moore will create and execute a comprehensive marketing plan ...
- Sweety Adopts New Brand Identity To Honor Asian Heritage
MAD, Fern Siegel - Wednesday, May 8, 2024
The three-bite treats include Asian flavors, such as green tea, ube purp ...
- Billups Acquires Leading New Zealand OOH Agency Billie Media
MAD, Fern Siegel - Wednesday, May 8, 2024
Billups has been on a buying spree. Since 2023, it acquired Outsigh ...
- Hearts & Science Wins Lovesac Media AOR
MAD, Steve McClellan - Wednesday, May 8, 2024
The company's annual media expenditure is an estimated $76 million, according ...
- Vault49 Selects Akehurst As Managing Director, London
People on the Move, Fern Siegel - Wednesday, May 8, 2024
She will work in close collaboration with the agency's offices in N ...
- Quad Debuts Creative Agency Betty
MAD, Fern Siegel - Tuesday, May 7, 2024
The name honors the late Betty Quadracci, Quad's co-founder. All staff mov ...