by Les Luchter on Sep 28, 12:11 PM
"Category-by-category, the #1 brand in sales is typically the #1 doctor-recommended brand "-- but purpose-driven ads also work, says Health Monitor CEO.
by Les Luchter on Sep 21, 2:25 PM
Ads from old-time celebs like Joe Namath make often-fake promises like $0 premiums and "money back in your social security check."
by Les Luchter on Sep 14, 1:20 PM
The first ad showed a variety of patients. Now, in a sequel spot, the fan favorite--spike-haired Hawk--becomes the main character.
by Les Luchter on Sep 7, 1:00 PM
Baby Cry Insights, a new app from startup Ubenwa Health, uses AI to tell parents if a baby is in pain, hungry or just uncomfortable.
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