Media and marketing research giant Kantar has appointed Guillaume Bacuvier as Global CEO of its Worldpanel Division. Bacuvier succeeds Josep Montserrat who takes on the role of Non-executive Chairman of the Worldpanel business. Most recently Bacuvier was Group CEO  of dunnhumby Ltd, the retail and CPG customer data analytics company.  Prior to dunhumby, Bacuvier was at Google for more than a decade, holding a number of senior roles, including vice president advertising solutions, EMEA where he was responsible for all aspects of the core online advertising business in the region.  Kantar is owned by Bain Capital and …

Dallas-based The Marketing Arm, part of Omnicom, has promoted Laragh Gallagher to executive creative director of the agency. She was previously SVP of Creative and is the first senior creative appointment announced by the agency’s newly named Chief Creative Officer Harris Wilkinson.  Since joining TMA in 2007, Gallagher has led creative for new business, most recently helping to reel in one of the agency’s newest clients, Pernod Ricard, during the pandemic. She’s created award-winning work such as Wendy’s “Scare Thru” and been a key contributor to many other agency clients including Frito-Lay, American Airlines, Goodyear, Hilton, and Hasbro.  

Stagwell marketing services company, ForwardPMX has announced four new hires and six promotions of women in senior leadership roles.  New hires include Hattie Whiting who takes on the role of Chief Growth Officer for Europe. Sheila Hollins joins as senior vice present of Integrated Media and Felicia Zerrenner joins as vice president of Display. Kim Pezone has been appointed vice president of account management.  Promotions include Toni Box to senior vice president of Social, Sara Pollack to vice president of Marketing, Christie Frazer to vice president of affiliate marketing, global, Gunilla Huddleston to vice president of marketing, EMEA, Kim Davis to …