BRAND SAFETY
by Jourdan Gariepy on Jul 14, 12:32 PM
What practical steps can marketers take in light of the ANA report on billions of dollars wasted on ad fraud? For one, enable an inclusion list.
by David Mausolf on Jul 13, 5:24 PM
Incrementality testing, underutilized for years, is a great way to gain reliable information on value -- without privacy infringements.
SPORTS
by Jon Last on Jul 12, 1:04 PM
Workplace flexibility and focus on life balance has has spawned and sustained greater engagement in participatory activities like golf and racquet sports.
ADVERTISER-AGENCY RELATIONSHIP
by John Harris on Jul 11, 3:50 PM
Not really. Marketers need a fluid hiring approach built for speed. How about nurturing continual project relationships that evolve into long-term partnerships?
STREAMING
by Danyelle Horrillo on Jul 10, 1:50 PM
Ad-supported streaming services have a vast user base, and a previously untouchable addressable audience.
LBGTQ
by Sam Laubach on Jul 2, 3:02 PM
Allyship, even corporate allyship, is not about picking and choosing which parts of the LGBTQIA+ community are palatable.
ECOMMERCE
by Mara Greenwald on Jul 2, 2:57 PM
For one, Buy Now, Pay Later is growing in the grocery arena.
STRATEGY
by John Trahar on Jul 2, 2:54 PM
Is it time to move from measuring lifetime customer value to measuring lifetime brand value? What cements a brand's relationship with people is what it gives them.
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