SOCIAL MEDIA
by Marion Riedle on Feb 28, 1:54 PM
In recent ads, digital media platforms appealed to viewers emotionally, cleverly depicting how the use of data can connect us with one another.
STRATEGY
by Maria Bailey on Feb 27, 2:08 PM
For example: Are we delivering a product message relevant to moms' routines?
HISPANICS
by Karla Fernandez Parker on Feb 26, 1:04 PM
We are living in such a global time that marketers must keep up with the ever-changing flavor profile and cross-cultural influence sweeping the U.S.
STRATEGY
by Chuck Densinger on Feb 25, 12:15 PM
Companies who manage by the additional dimension of customer will realize a step-change in revenue, profit, and customer loyalty.
STRATEGY
by Michael Baer on Feb 24, 2:45 PM
While 63% of total Affluents said 2019 was a good year for the U.S. economy, 73% of boomers and 79% of seniors agreed with the statement.
STRATEGY
by Teng Zhang on Feb 21, 1:45 PM
Streaming platforms are ideal for fast-moving consumer goods -- household products that are affordable and in high demand.
STRATEGY
by Michelle Belgrod on Feb 20, 2:18 PM
With touch, the challenge has always been the distance between the marketer and the customer. So some brands sell through experiences.
MULTICULTURAL
by Mario Carrasco on Feb 19, 11:53 AM
New census projections indicate that for youth under 18 -- the post-millennial population -- minorities will outnumber whites in 2020.
STRATEGY
by Harvey Chipkin on Feb 18, 2:31 PM
Travel marketers are particularly vulnerable to consumer concerns about privacy.
GEN X
by Patricia Lippe Davis on Feb 16, 11:06 PM
Beyond Jlo's role in the movie "Hustlers," her Super Bowl performance was the real turning point in how our culture views women over a certain age.