STRATEGY
by Ed Chambliss on Oct 17, 10:00 AM
Business Roundtable said the purpose of corporations had changed from maximizing shareholder value to making the world a better place.
STRATEGY
by Brett Hyman on Oct 16, 2:40 PM
Today, CEOs need to understand the true value their companies bring to communities - and how to leverage that value to grab people's attention.
STRATEGY
by Matt Panichas on Oct 15, 12:08 PM
Lincoln's ability to embrace a team of diverse thinkers is consistent with our industry's shift to more multidisciplinary strategists to solve complex challenges.
GEN Z
by Elizabeth Fermon on Oct 14, 12:52 PM
Gen Z has stepped up in an unprecedented way as wavemakers in the activist space, from Greta Thunberg to Autumn Peltier.
STRATEGY
by Glenn Geller on Oct 11, 12:16 PM
Buyers and salespeople are influencers. So why aren't they treated as such and provided kits with more of a glam factor?
STRATEGY
by Aaron Paquette on Oct 10, 12:24 PM
For one: Pay attention to societal trends. The rise of the young Muslim consumer arguably kicked modest fashion into overdrive.
STRATEGY
by Laura Gurski on Oct 9, 1:09 PM
Innovation strategies of the past hold less sway for a company's ability to achieve relevance at scale to a marketplace of millions of individuals.
SPORTS
by Jon Last on Oct 8, 1:34 PM
A recent sports fan study showed less than a third strongly agree that college athletes should be compensated for their participation in D-1 sports.
HISPANICS
by Isabel Rafferty on Oct 7, 2:12 PM
The general conception of Hispanics tends not to make any distinctions among countries of origin, making it easier to lump them under one generic umbrella.
INFLUENCER MARKETING
by Maria Bailey on Oct 4, 2:45 PM
One mistake: not measuring engagement as a KPI.