STRATEGY
by Andrea Van Dam on Jul 17, 2:11 PM
Two-thirds of customers (66%) and another one-fifth (18%) of shoppers would like to try BOPIS -- buy online, pick up in store.
CANNABIS
by Mario Carrasco on Jul 16, 12:57 PM
A recent nationwide survey shows a fragmented consumer base not entirely sold on cannabis but not dead-set against it, either.
BABY BOOMERS
by Mark Bradbury on Jul 15, 12:56 PM
The latest U.S. Consumer Expenditure Survey provides a wealth of evidence why 50+ has become a critical consumer segment. The data speaks for itself.
STRATEGY
by Glenn Geller on Jul 12, 1:29 PM
Whether you are a brand or service, create and OWN your value equation. Leverage where you feel you have a sustainable differentiation among similar brands.
PERSONNEL
by Aaron Paquette on Jul 11, 1:12 PM
How can these brands address the challenge of the Incredible Vanishing Teen Worker?
SPORTS
by Jon Last on Jul 10, 3:04 PM
The best apps include story-telling and interactive elements.
TECHNOLOGY
by Harvey Chipkin on Jul 9, 3:21 PM
A company called Decibel says it has developed technology to understand what's happening as potential customers move their cursors around a website, before they click.
STRATEGY
by Kelly Taylor on Jul 8, 12:46 PM
Has a stunt like Oreo's Dunk in the Dark tweet during the power outage of the 2013 Super Bowl grown stale?
PRIVACY
by Rebecca Brooks on Jul 5, 10:53 AM
If they are no longer able to collect what can be seen as mostly passive user data, marketers must adjust quickly.
STRATEGY
by Vivek Sharma on Jul 3, 1:48 PM
The bottleneck of Lucy and Ethel battling a too-fast conveyor belt of chocolates: just like the challenge marketers face in personalizing creative content.