CANNABIS
by Missy Steiner on Apr 23, 2:29 PM
As the cloud of marijuana stigma lifts in the United States, content is the chance to reeducate the masses on the positives of cannabis.
by Dallas Lawrence on Apr 22, 2:42 PM
OTT ads offer the ability to target lower-funnel activity, going beyond pure brand awareness to run creative that will inspire immediate action.
by Kathy Selker on Apr 22, 2:11 PM
Femtech, the application of technology to track and advance women's health, has evolved to give women a greater sense of autonomy over their bodies and health.
STRATEGY
by Jennifer Toton on Apr 19, 2:23 PM
The TOPO 2019 Account-Based Benchmark Report found that more than 80% of the most successful companies have a well-defined ideal customer profile (ICP).
STRATEGY
by Neil Patel on Apr 19, 2:12 PM
You've probably heard something like this for years: "Business buyers are logical, while consumers are emotional." Not exactly.
GEN Z
by Jess Watts on Apr 18, 1:06 PM
Companies like Gillette, Harry's, and Schick are killing it when it comes to marketing to Gen Z because they have adapted to key generational differences.
RETAIL
by Gary Ellis on Apr 18, 12:40 PM
Most surprising finding in study: Respondents selected Pinterest as a top influencer for discovering and purchasing new products.
MILLENNIALS
by Sarah Clark on Apr 17, 1:53 PM
What are brands to do when sales are dropping and all signs point to millennials as the culprits? Change WITH them, not against them.
STRATEGY
by Merritt Robinson on Apr 16, 12:17 PM
Because relationships between brand and customer so resemble human connections, they are governed by another human framework: manners!
STRATEGY
by Lisa Colantuono on Apr 15, 1:21 PM
It's not easy to write an autobiography, especially because you're too close to the subject at hand. The same thinking applies to the debate over in-house agencies.