SOCIAL MEDIA
by Laura Bedrossian on Jan 22, 2:03 PM
I never became Twitter-famous -- but I did check out how effective this feature (still in beta) is.
by William Burghes on Jan 21, 1:35 PM
Bad data, bad analysis, nonexistent data -- reasons why all company decisions should NOT be supported only by data and analysis.
STRATEGY
by Rick Gardinier on Jan 18, 2:15 PM
Surely in-house talent can get things done faster and cheaper, right? Perhaps. But what about innovation? What about overhead? A blended approach may be best.
GAMING
by Amit Halperin on Jan 18, 1:45 PM
Think gamers are all young males with no disposable income? Boy, are you wrong.
TECHNOLOGY
by Sean Brady on Jan 17, 2:48 PM
Brands are shifting their marketing efforts to consider AI assistants among their target audiences.
HOSPITALITY
by Harvey Chipkin on Jan 17, 2:17 PM
Upscale brand Park Hyatt teams with National Geographic for a marketing/guest services campaign; more affordable Hyatt Centric buddies up with Sofar Sounds and Spotify.
DATA
by Matt Sincaglia on Jan 16, 2:00 PM
Data exhaustion doesn't necessarily have to be a problem for marketers. The key is having a clear purpose and knowing which metrics matter.
SOCIAL MEDIA
by Suzie McCarthy on Jan 16, 1:08 PM
You can't afford to hire someone who is unfamiliar with the most cutting-edge social media marketing strategies.
STRATEGY
by Denise Kohnke on Jan 15, 1:05 PM
If you are brand-side -- aka, "client" -- your agency does talk about you when they leave the room. Here's how to avoid any smack talk.
HISPANICS
by Mario Carrasco on Jan 15, 12:08 PM
Self-referencing is defined as people's ability to better remember information when that information is linked to the "self" -- or their habits, values and lifestyle.