by Sarah Mahoney on May 31, 12:17 PM
Part of the problem: fast-rising ad prices on social media, making it harder for digital natives to acquire new customers and head toward profitability.
by Sarah Mahoney on May 23, 11:02 AM
Rothy's built its fanbase via word-of-mouth and social media, fueled by photos of celebrities and the occasional princess wearing its comfy, sustainable shoes.
by Sarah Mahoney on May 16, 11:50 AM
"Our unique business model isn't unique any longer," says Glenn Pajarito, Casper's vice president of brand and creative.
by Sarah Mahoney on May 9, 12:31 PM
Ecommerce companies that recently saw sales soar as people spent heavily on pandemic nesting are now issuing subdued financial forecasts.
by Sarah Mahoney on May 2, 12:12 PM
Tuft & Needle hopes to change the conversation about mattresses, playing up the emotional benefits of sleep rather than product details.
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