TANYA GAZDIK
Senior reporter Tanya Gazdik covers automotive, sports and pets for MediaPost's "Marketing Daily." She is the chief programmer for MediaPost's Marketing: Automotive conferences and is the lead juror for MediaPost's annual Marketing: Automotive awards. She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."Articles by Tanya All articles by Tanya
- Lowe's Brings Back CMO Position in
Marketing Daily - Top of the News on
06/11/2024
Jennifer Wilson will also take the lead at Lowe's One Roof Media Network.
- Reliability Drives Automotive Brand Trust in
Marketing Daily on
06/11/2024
That's according to a new report that also reveals where automotive brands need to improve their communication, and how they rank against other verticals.
- Costco Adds Ad Network, Phases Out Book Sales in
Marketing Daily - Top of the News on
06/10/2024
The ad network will use Costco's 74.5 million household members' shopping habits and past purchases for targeted advertising.
- Test Drive: Mustang Mach-E Offers Fun-To-Drive Practicality in
Drive Time on
06/10/2024
Ford is offering the quickest production Mustang Mach-E ever, with additional electric vehicle range and improved fast-charging speeds.
- GM Supports Black-Owned Media in
Marketing Daily on
06/09/2024
GM executives were on hand at the Black Owned Media Weekend in Detroit, hosted by the Black Owned Media Equity and Sustainability Institute.
- FDA Reverses Marketing Ban On Juul Vaping Products in
Marketing Daily - Top of the News on
06/09/2024
The FDA has challenged the company's tactics, including making products that appeal to teenagers. E-cigarette growth is now being surpassed by smokeless tobacco products.
- T.J. Maxx, Homegoods, Marshalls Use Body Cameras To Deter Theft in
Marketing Daily - Top of the News on
06/06/2024
"In a survey of major chains by the National Retail Federation last year, 35% of US retailers said they were researching body cameras for employees," according to CNN Business.
- Toyota Launches Camry, Land Cruiser Creative in
Marketing Daily on
06/06/2024
The Highlander effort features actor Hilary Swank and actor/comedian Jimmy O. Yang in the "Land Cruiser Get Back Challenge," which spotlights adventure and discovery.
- Pepsi CMO Out, Dr Pepper Gaining Ground in
Marketing Daily - Top of the News on
06/05/2024
Dr Pepper moves ahead of Pepsi as the number-two soda brand in the country in 2023, according to market share data from "Beverage Digest."
- Stellantis Restructures Marketing, Hires Former Ford Executive in
Marketing Daily on
06/05/2024
Stellantis North America is integrating marketing, social and digital media, website management, analytics and paid media operations with the goal of centralizing decision making.
Comments by Tanya All comments by Tanya
- Obit: Industry Journalist, PR Exec John Wolfe, Dead At 72
by
Joe Mandese
(MediaDailyNews on
05/20/2024)
Very sad news. John was always one of the "good guys" and went out of his way to help me on many occasions. He will be missed.
- Kellogg's CEO Ripped For 'Let Them Eat Cereal' Comment
by
Tanya Gazdik
(Marketing Daily - Top of the News on
02/29/2024)
Hey again, no problem at all! I don't disagree with you -- I've been known to eat a bowl of Special K with a banana for dinner out of convenience more than poverty. I think my father invented the "fourth meal"... he would often end the day with a bowl of corn flakes. I only select TOTN items that have a good number of articles written about the subject. If you search for "cereal for dinner" you'll see what I mean. I think his comments just came off as insensitive given he's a high-salaried CEO.
- Kellogg's CEO Ripped For 'Let Them Eat Cereal' Comment
by
Tanya Gazdik
(Marketing Daily - Top of the News on
02/29/2024)
Jim, I'd say it's more than a "few." Just this one social post has 15,547 likes (and climbing) and 800 comments, most negative toward Kellogg's. https://www.instagram.com/p/C3tqSYANy81/?igsh=ZTc0eXVpbGZvYXZw
- Kellogg's CEO Ripped For 'Let Them Eat Cereal' Comment
by
Tanya Gazdik
(Marketing Daily - Top of the News on
02/29/2024)
Hey Jim, thanks for reading. It's in there: “It's landing really well," Pilnick said, showing that 25% of cereal consumption is outside of the "breakfast window" anyway, according to USA Today.
- Presidents Day More About Sales Than Reflection
by
Tanya Gazdik
(Marketing Daily - Top of the News on
02/18/2024)
Indeed, lol. :)
- Unlike MacArthur's Old Soldier, Jon Stewart Won't Fade Away
by
Adam Buckman
(TVBlog on
01/26/2024)
I haven't watched The Daily Show since he left. I liked Trevor Noah but it just wasn't as compelling. But I'll check out Stewart's return for sure. Smart of Comedy Central. Everyone has bills to pay, right?
- Test Drive: Hyundai Santa Fe Is For The Dogs
by
Tanya Gazdik
(Drive Time on
12/26/2023)
Hi Virginia, thanks for reading and for the comment. Checking how flat the rear seats fold is literally the first thing I do in every single model I test drive, so I'm with you! I'll keep searching and will keep you posted.
- Test Drive: Chevy Bolt EUV With Super Cruise Offers Value
by
Tanya Gazdik
(Drive Time on
04/24/2023)
I hear you. It bothered me more when the Bolt first came out. I think maybe I'm not as annoyed by it after driving it for a week and enjoying the heated seats and steering wheel, which I use a heck of a lot more than the power liftgate.
- VW Tests Batteries In Extreme Conditions
by
Tanya Gazdik
(Drive Time on
10/17/2022)
Tasha, what is your source on that information? It's incorrect. EVs are actually being driven more than ICE engines. Most EV makers are offering an 8 to 10 year warranty and there is no restriction on how many miles you can drive per year.
- Automotive TV Spending Up Nearly 38% In May
by
Tanya Gazdik
(Marketing Daily on
06/07/2022)
Yes, John is correct, national refers to U.S. Thanks for reading.
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