Ad agency Innocean USA has named Gui Borchert as executive
creative director who will oversee the agency’s Hyundai North America account.
Borchert, a native of Brazil, was most recently senior director of creative at Squarespace. The 20-year industry veteran has worked on brands such as Nike, Google, Puma World Cup and Adidas Football.
Prior to Squarespace, Borchert worked at agencies including Mother, Fallon, 72andSunny and R/GA.
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