Creative studio Los York has hired Kevin Cabuli as creative director who will be based in Los Angeles.   

Originally from Argentina, he worked for many years with Ponce, the Buenos Aires affiliate of MullenLowe, and Madre Buenos Aires (aka Mother). He joins the studio from Lola MullenLowe Madrid.   

His body of work includes “Melting Icon,” “Pleasureverse,” “Miley’s Touch” and “Mozart by Magnum,” for Unilever ice cream brand Magnum.   

Cabuli also helped Dove adapt “Real Beauty” to gamer culture in the “Real Virtual Beauty” campaign. For Axe, among many global campaigns, Cabuli promoted vaccinations as “super-hot” for guys looking to hookup and placed pop-up “Axeination Centers” next to vaccination centers.