A significant portion of Gen Z and millennial consumers are more optimistic than they were a few years ago, but the cost of living is a big worry.
CEO Mark Penn says the study reinforces the company's position that "quality journalism" is being "demonetized" by certain brand safety practices.
Short-form advertising video via TV, streaming and digital platforms plays an important role in effectiveness when it comes to advertisers' media mix, according to a new study from WARC, an ad
research company.
"After almost a decade, I have made the decision to leave," OpenAI Chief Scientist Ilya Sutskever wrote in a post on X. "The company's trajectory has been nothing short of miraculous."
The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and marketers.
The decline comes as marketers cut back on labor, agency assignments and marketing technology, while their media budgets hold steady.
Seems like the rest of the world is coming around to Chick-fil-A's idea that fried chicken is a breakfast food, according to study.
Streaming brands on average delivered one mobile gaming-first ad for every 2.9 YouTube-first ads.
Consumer loyalty is taking a backseat, with a staggering 82% of respondents open to switching automotive brands, according to Teads.
The latest rankings from Collage Group highlight a growing preference for entertainment, convenience and value.
As they do every year, the major media companies poised to unveil their multi-platform strategies for the upcoming broadcast year, including their respective fall TV schedules. This marks the start of
the "Upfront" season, when advertisers will spend upward of $20 billion buying commercial time on national television shows slated to air during the 2024-25 broadcast year. And as I do every year, I
will be reporting on each company's presentation. Once I watch all the new series pilots, I will release a report evaluating their upcoming TV shows as well. In this week's edition, I examine
whether -- given the lack of any meaningful unique selling propositions (USPs) -- the upfronts even matter anymore.
Powerful creative tools such as generative artificial intelligence have led to concerns that video and audio content can be easily manipulated to spread misinformation and propaganda.
The growth rate of 5% in 2023 was the lowest in data going back seven years.
Consumer attention shifts from retail to travel bookings during certain periods such as mid-summer.
In Vericast study, "60% of those surveyed will 'trade down' from a casual dining restaurant to fast food for less expensive burger prices."
OpenAI has been said to be working on a search engine, but now we have further evidence that the rumor might be true.
While still healthy, sales aren't as pretty as they've been for last few years. Estee Lauder's forecast has some bracing for a downturn.
Fewer people read print newspapers than they did in 2018.
Three quarters of consumers said they feel bombarded by advertising.
Most audio listening happens outside the home during daylight hours.
Consumers have returned to McDonald's, Chipotle and Panda Express post-pandemic, but many are dining outside of typical breakfast, lunch and dinner times.
Gymnastics is the Olympic sport that Americans are most planning to watch, followed by swimming and track and field.
Almost two-thirds of consumers said media content has inspired them to travel.
A professor is seeking court approval to study the impact of Facebook's algorithms on users' well-being.
Paid search campaigns are undergoing a significant transition as more marketers adopt Google's Performance Max for goal-based campaigns.
Frustration over the process of content discovery is an ongoing problem. A new report finds 51% of viewers experience difficulties when searching for content.
Consumers want transparency as they lose the ability to discern what's real.
This week's edition continues The Sternberg Report's monthly series, where I review TV shows I label as the Good, the Too Bad, and the Ugly. By way of definition, The Good is a show you should enjoy
if you like that particular genre. The Too Bad is a show that could have (or should have) been better, or simply doesn't live up to the expectations set by previous seasons (but doesn't necessarily
mean it's bad). The Ugly is a show that completely misses the mark or is just an ill-conceived mess. Warning: There are spoilers ahead.
DeepSee says it can detect inorganic or bot-driven website traffic.
Conversely, McDonald's, Starbucks and Chick-fil-A performed better on streaming.