Forty-six percent of U.S. consumers hold at least one “side job” outside of their primary occupation or status as retired or attending school, Dentsu’s survey found. Side work tends to be more common among Gen Z consumers (62%), Hispanics (61%), men (51%) and people who are employed full-time (54%).
Forty-two percent of respondents to Dentsu’s survey who don’t currently hold a side job said they’re likely to pick up one in the next five years.