Top 6 Streaming Platforms See 8% Decline In Ad Spend
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According to MediaRadar's The biggest streaming platforms by advertising revenue experienced an 8% decline in ad spend from a year earlier with a total of $1.07 billion from January to October.
The top six video-on-demand services that sell advertising – Discovery+, Hulu, Max, Paramount+, Peacock and Pluto TV – received a significant portion of their revenue from a handful of industry categories. Restaurant, medical and pharmaceuticals, finance, retailers and technology made up about 47% of total ad spend during the first 10 months of the year.
The top six video-on-demand services that sell advertising – Discovery+, Hulu, Max, Paramount+, Peacock and Pluto TV – received a significant portion of their revenue from a handful of industry categories. Restaurant, medical and pharmaceuticals, finance, retailers and technology made up about 47% of total ad spend during the first 10 months of the year.
