Streamer Loyalty Persists Amid Effects Of Hollywood Strikes

Hub Research's report finds that consumers remain loyal to streaming platforms despite the constrained output of fresh programming caused by the months-long strikes by Hollywood actors and writers.

The portion of consumers who say they like having more choices of television content rose from 30% in 2020 – the height of the coronavirus pandemic – to 43% this year. Conversely, the amount of people who say the abundance of choices is too overwhelming has held steady at about 8% to 10% in the past few years.