Advertisers Seek Cross-Platform View Of Media Buys
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According to a survey commissioned by advertising and measurement platform Innovid, most advertising professionals (89.5%) said a unified view of converged TV across linear, connected TV and digital.
“A uniform view of performance would help streamline the optimization process and more importantly drive stronger return on investment,” its report said.
“A uniform view of performance would help streamline the optimization process and more importantly drive stronger return on investment,” its report said.
