Social Media Influencers Drive Shopping Decisions

StyleSeat's "Survey Confirms Most Social Media Users Are Under the Influence" survey reveals that although most (76%) social media users believe social media influencer recommendations are fake, many still purchase products based on their recommendations. Fifty-eight percent of social media users said they would buy a product based on visual presentation, and 45% would buy based on an influencer's ad because of how well it's presented.