Sports Viewership Worldwide Rebounds From Pandemic's Effects

The return of live sports, including the Summer Olympics in Tokyo, has led to a rebound in sports viewership worldwide. According to Altman Solon's "Global Perspectives on Sports" survey, U.S. consumers who said they watch sports at least once a month grew from 51% in 2020 to 58% in 2022. Other countries, such as Italy, experienced growth from 36% to 53%, and Latin counties (which overall have the highest concentration of sports viewership), such as Brazil, saw an increase of 74% to 79% during the same period.

 Altman Solon's report also notes a significant amount of viewers prefer to watch highlights instead of an entire game, with the United Arab Emirates being the country with the most significant amount of viewers (48%) among 17 countries who prefer to watch video snippets. In comparison, only 27% of viewers in the U.S. prefer to watch highlights instead of complete games.