In a typical week, adding the OOH audience – those who have traveled in a car in the past 7 days -- to users of any other media outlet grows total audience to nearly 100%
• Reach grows most dramatically for:
Work-based internet +100%
Print media (newspapers +112% and magazines +57%)
Adding OOH to digital video platformadvertising amplifies exposure and can double, triple, or even quadruple the audiencereached:
Video streaming +132%
TV or movie smartphone/tablet apps +226%
Mobile video viewing +340%
Downloading/streaming on cell orsmartphone +306%