by Wayne Friedman on Mar 17, 9:00 AM
Higher TV consumption may not mean higher advertising revenues for TV networks or local stations, radio, OTT/connected TV platforms, websites and other media.
by Wayne Friedman on Mar 16, 7:00 AM
Premium sports means live TV viewing - with a better chance for viewers to consume one's precious and expensively placed TV commercials.
by Wayne Friedman on Mar 13, 9:00 AM
Quibi needs a big push out of the gate: great reviews, big talent and cheap monthly prices.
by Wayne Friedman on Mar 12, 9:00 AM
Not exactly. But AT&T now says it will only market DirecTV in rural and some suburban areas.
by Wayne Friedman on Mar 11, 9:00 AM
Volatility is the result of the coronavirus -- a lack of specific information is destabilizing the economy.
by Wayne Friedman on Mar 10, 9:00 AM
Network TV media buys might fall as well -- especially near-term "scatter" TV deals -- made with a lead time of a few days to a few weeks.
by Wayne Friedman on Mar 9, 9:00 AM
Netflix, Amazon, Apple TV+ and others are spending anywhere from $4 billion to $10 billion a year on original programming. Few can join that club.
by Wayne Friedman on Mar 6, 9:00 AM
The issue now is supply. Advertising is relatively easy to cut during periods of volatility.
by Wayne Friedman on Mar 5, 9:00 AM
Coronavirus fears reach everywhere. The $1.25 billion ad spend NBCU has pulled in so far for the 2020 Tokyo Olympics could be on the line.
by Wayne Friedman on Mar 4, 9:00 AM
Somewhat helpful in keeping streamers' churn low is the ease of cancellation and return. A simple click on a service's app/platform does the trick.