Two new scripted dramas plus a serialized, documentary crime story were among the fall schedule announcements made Tuesday by ABC. Read the whole story
The analysis does not "provide the key data needed by advertisers: Where do consumers see their commercials," the TVB said in a statement. Read the whole story
WBD announced advanced ad products for its Max streamer at its upfront event, including shoppable ads, advanced contextual targeting and new interactive video formats, … Read the whole story
Comcast says it will bundle its NBCU-owned Peacock streaming service with Netflix and Apple TV+ in a package deal for cable, broadband and mobile … Read the whole story
NFL's deal to give Netflix two high-profile exclusive Christmas Day games will be a major boost for its ad-sales effort and could generate $185 … Read the whole story
Now owned by Ferrero, the new packaging pays tribute to its longtime collaborators, which began in 1988. Read the whole story
The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and marketers. Read the whole story
The decline comes as marketers cut back on labor, agency assignments and marketing technology, while their media budgets hold steady. Read the whole story
What better way to appeal to a wide range of TV viewers looking for live TV programming than to move to free TV-streaming? Read the whole story
Short-form advertising video via TV, streaming and digital platforms plays an important role in effectiveness when it comes to advertisers' media mix, according to … Read the whole story