- Automotive National TV Spending Increases 5.2% In April, But Drops 6% YTD
Marketing Daily, Tanya Gazdik - Wednesday, May 15, 2024
The biggest estimated spend increases were Ford (+301.3%), Jeep (+114.5%), Acura (+72.8% ...
- Netflix Xmas NFL Games Projected To Earn $185M In Ad Revenue: Analyst
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
NFL's deal to give Netflix two high-profile exclusive Christmas Day games wi ...
- Netflix Upfront: New Ad-Tech Platform, Partnership Deals
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
At its upfront event, Netflix announced it will start up its o ...
- Will Two Presidential Debates Amp Up Ho-Hum TV Network Viewing?
TV Watch, Wayne Friedman - Thursday, May 16, 2024
Two debates with the former president known for his maverick, free-ranging sty ...
- Network TV, Linear Cable Get Some TLC At Upfronts
TVBlog, Adam Buckman - Thursday, May 16, 2024
Streaming took center stage at the Upfronts this week, but broadcast a ...
- Short-Form Ads - On Any Platform - Continue To Pair Well With TV Ads
Advanced TV Insider, Wayne Friedman - Wednesday, May 15, 2024
Short-form advertising video via TV, streaming and digital platforms plays an importa ...
- Google I/O Focuses On AI Reasoning, Vision, Audio - And Planning Ahead
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The ability for AI agents to see, hear and respond to conversatio ...
- TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New 'Distributor' Data
MediaDailyNews, Joe Mandese - Wednesday, May 15, 2024
The analysis does not "provide the key data needed by advertisers: Whe ...
- Streaming Tops April's TV Usage At 38.4% Share, Nearly Flat
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Total day viewing for all streaming platforms for age 2+ slipped ...
- Comcast Bundles Peacock, Netflix, Apple TV+ For Cable, Broadband, Mobile Subscribers
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Comcast says it will bundle its NBCU-owned Peacock streaming service with Netfl ...
- Roku Channel Looks To Hit A Fastball With FAST Baseball Deal
TV Watch, Wayne Friedman - Wednesday, May 15, 2024
What better way to appeal to a wide range of TV viewe ...
- ABC Upfront Dramas: Doctors On A Cruise Ship And A Sleuth Mom
TVBlog, Adam Buckman - Wednesday, May 15, 2024
Two new scripted dramas plus a serialized, documentary crime story were amo ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- Nielsen Releases The 'Big 14' Share Of Television
MediaDailyNews, Joe Mandese - Tuesday, May 14, 2024
Disney is the aggregate champ with an 11.5% share, followed by YouTube ...
- TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs More
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Nielsen is currently making measurement changes to revamp its system, which h ...
- NBCU Upfront Brand-Speak: More Peacock And ... 'What Even Is Prime Time?'
TV Watch, Wayne Friedman - Tuesday, May 14, 2024
"Tonight Show" host Jimmy Fallon was to be found singing onstage ...
- How To Advertise In An Election Year
Marketing Insider, Kambrya Blake - Monday, May 13, 2024
Businesses that are not part of the political fray must accept t ...
- 'Kingdom Of The Planet Of The Apes' Conquers With $56M Opening
MediaDailyNews, Wayne Friedman - Sunday, May 12, 2024
"Kingdom of the Planet of the Apes" spent $21.1 million on nation ...
- Is Sinclair Looking To Back Out Of Local TV? Not Entirely
TV Watch, Wayne Friedman - Monday, May 13, 2024
Sinclair Inc., one of the biggest U.S. TV station groups, wants ...
- Reba Sitcom Headlines NBCU's Upfront Content
TVBlog, Adam Buckman - Monday, May 13, 2024
NBCU announced Friday that NBC will have two new comedies and o ...
- Warner Bros. Discovery Q1 Network Ad Revenues Sink 11%
Television News Daily, Wayne Friedman - Thursday, May 9, 2024
As pressure to cut costs at WBD continues, the company witnessed furth ...
- Will Sports Programming Be A Factor Boosting TV's Upfront Ad Market?
Television News Daily, Wayne Friedman - Friday, May 10, 2024
An expected soft TV upfront ad market might look better with strong ...
- Netflix Reportedly Closing In On Two Christmas Day NFL Games
Television News Daily, Wayne Friedman - Friday, May 10, 2024
Netflix, in a surprise negotiation, may be looking to upset the N ...
- Big Linear TV Network Groups' Future?: Break 'Em Up
TV Watch, Wayne Friedman - Friday, May 10, 2024
In a disruptive, competitive streaming world comes some hard truth for legacy-bas ...
- 'The Office' Is Now The Center Of Its Own Universe
TVBlog, Adam Buckman - Friday, May 10, 2024
How many TV shows should there be under the umbrella of ...
- New Ad-Supported Streaming Options See Little Backlash, Study Finds
Advanced TV Insider, Wayne Friedman - Thursday, May 9, 2024
Hub's Q1 2024 TV Churn Tracker shows an overall jump in streami ...
- Fox Sees Q1 Low Single-Digit Ad Decline: Analyst
Television News Daily, Wayne Friedman - Wednesday, May 8, 2024
Fox Corp.'s Q1 advertising declined $640 million in the company's most rece ...
- Disney, Walmart Connect Forge Deal To Provide Streaming, Customer Insights
Television News Daily, Wayne Friedman - Wednesday, May 8, 2024
The deal will connect Walmart's customer purchase data with Disney's internal insigh ...
- Quality Versus Quantity: 'Peak TV' - Or Lesser Heights?
TV Watch, Wayne Friedman - Thursday, May 9, 2024
Production needs to fill out platform lineups everywhere now that streamers ha ...
- TV Giants Coming To Upfronts With No Strikes Against Them
TVBlog, Adam Buckman - Thursday, May 9, 2024
Star power -- and Jimmy Kimmel, too -- will return next we ...