- Bracing For 'Bridgerton,' Brands Offer Special Collections
Marketing Daily, Sarah Mahoney - Wednesday, May 15, 2024
Ready or not, gentle readers, the Netflix hit is back. And fa ...
- Netflix Xmas NFL Games Projected To Earn $185M In Ad Revenue: Analyst
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
NFL's deal to give Netflix two high-profile exclusive Christmas Day games wi ...
- WBD Upfront: New Advanced Ad Products For Max, Film Sponsorship Push
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
WBD announced advanced ad products for its Max streamer at its upfro ...
- Netflix Upfront: New Ad-Tech Platform, Partnership Deals
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
At its upfront event, Netflix announced it will start up its o ...
- Network TV, Linear Cable Get Some TLC At Upfronts
TVBlog, Adam Buckman - Thursday, May 16, 2024
Streaming took center stage at the Upfronts this week, but broadcast a ...
- Short-Form Ads - On Any Platform - Continue To Pair Well With TV Ads
Advanced TV Insider, Wayne Friedman - Wednesday, May 15, 2024
Short-form advertising video via TV, streaming and digital platforms plays an importa ...
- Streaming Tops April's TV Usage At 38.4% Share, Nearly Flat
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Total day viewing for all streaming platforms for age 2+ slipped ...
- Comcast Bundles Peacock, Netflix, Apple TV+ For Cable, Broadband, Mobile Subscribers
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Comcast says it will bundle its NBCU-owned Peacock streaming service with Netfl ...
- Roku Channel Looks To Hit A Fastball With FAST Baseball Deal
TV Watch, Wayne Friedman - Wednesday, May 15, 2024
What better way to appeal to a wide range of TV viewe ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- Streaming News Service Offers Program For Monetizing Content
Publishers Daily, Ray Schultz - Monday, May 13, 2024
Gnomi App invites writers and thought leaders to apply for inclusion. ...
- TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs More
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Nielsen is currently making measurement changes to revamp its system, which h ...
- NBCU Upfront Brand-Speak: More Peacock And ... 'What Even Is Prime Time?'
TV Watch, Wayne Friedman - Tuesday, May 14, 2024
"Tonight Show" host Jimmy Fallon was to be found singing onstage ...
- Warner Bros. Discovery Q1 Network Ad Revenues Sink 11%
Television News Daily, Wayne Friedman - Thursday, May 9, 2024
As pressure to cut costs at WBD continues, the company witnessed furth ...
- Will Sports Programming Be A Factor Boosting TV's Upfront Ad Market?
Television News Daily, Wayne Friedman - Friday, May 10, 2024
An expected soft TV upfront ad market might look better with strong ...
- Big Linear TV Network Groups' Future?: Break 'Em Up
TV Watch, Wayne Friedman - Friday, May 10, 2024
In a disruptive, competitive streaming world comes some hard truth for legacy-bas ...
- 'The Office' Is Now The Center Of Its Own Universe
TVBlog, Adam Buckman - Friday, May 10, 2024
How many TV shows should there be under the umbrella of ...
- New Ad-Supported Streaming Options See Little Backlash, Study Finds
Advanced TV Insider, Wayne Friedman - Thursday, May 9, 2024
Hub's Q1 2024 TV Churn Tracker shows an overall jump in streami ...
- Disney-WBD Launch Streaming Bundle Including Disney+, Hulu, Max
Television News Daily, Wayne Friedman - Wednesday, May 8, 2024
The bundle packages the Disney+ and Hulu platforms with WBD's Max streame ...
- Quality Versus Quantity: 'Peak TV' - Or Lesser Heights?
TV Watch, Wayne Friedman - Thursday, May 9, 2024
Production needs to fill out platform lineups everywhere now that streamers ha ...
- TV Giants Coming To Upfronts With No Strikes Against Them
TVBlog, Adam Buckman - Thursday, May 9, 2024
Star power -- and Jimmy Kimmel, too -- will return next we ...
- ESPN's Many Streaming Variations: Any Way You Like It?
TV Watch, Wayne Friedman - Wednesday, May 8, 2024
We will soon have the existing ESPN+ service, which will have mode ...
- NBCU Strikes First-Party Data Deal With Instacart
Television News Daily, Wayne Friedman - Monday, May 6, 2024
To ramp up performance-based ad efforts for better business outcomes, NBCU h ...
- Amazon Ads Expands Prime Video Interactive Ad Formats
Television News Daily, Wayne Friedman - Tuesday, May 7, 2024
With Amazon Ads' new interactive TV ad format, viewers can shop multip ...
- FuboTV Sees Q1 Subscriber Decline, 24% Revenue Gains, Narrows Losses
Television News Daily, Wayne Friedman - Friday, May 3, 2024
Paid subscribers in Q1 slipped to 1.51 million from 1.62 million ...
- Spotify Spotlights Its Digital Video Ad Offerings At Its First NewFronts Event
MediaDailyNews, Colin Kirkland - Thursday, May 2, 2024
Spotify highlighted its video ad opportunities at its first NewFront event, a ...
- New NBA Deals: Will Disney, WBD Take An Advertising Hit?: Analyst
Television News Daily, Wayne Friedman - Thursday, May 2, 2024
Adding NBCU into the NBA live, linear TV networks lineup could me ...
- RSN Flexibility, Sports TV Desires: New Legacy Pay TV Life?
TV Watch, Wayne Friedman - Friday, May 3, 2024
DirecTV has renewed its deal with Diamond Sports Group, giving consumers t ...
- Is The Disclosure Of Streaming Subscriber Numbers Still A Thing?
TV Watch, Wayne Friedman - Thursday, May 2, 2024
Netflix is in an unusual, strong position versus nearly all the streame ...
- Bonfire Of The Vulgar: Jeff Daniels Is 'A Man In Full'
TVBlog, Adam Buckman - Thursday, May 2, 2024
Jeff Daniels' direction for portraying a profane Atlanta real estate developer ...