- Brands Can Now Advertise On Snapchat's AR Filters
MediaDailyNews, Colin Kirkland - Monday, March 25, 2024
Snapchat is launching "Sponsored AR Filters," a new ad option that allo ...
- How This Ally Exec Is Doing It Right!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, March 8, 2024
"Don't do things that make you unhappy, but do things that a ...
- Walmart's Real-Life Ad Fairytale Began In 2023
Search & Performance Insider, Laurie Sullivan - Thursday, January 25, 2024
Tinuiti's report found that three-quarters of all Walmart's search ad clicks we ...
- Albertsons Media Collective Picks Capgemini For Global Media-Planning Agency
MediaDailyNews, Laurie Sullivan - Wednesday, January 10, 2024
Albertsons Media Collective, a retail media network with a focus on technolo ...
- Eroding Trust Changing Influencer Status, Reddit Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, January 9, 2024
"We've been dominated by search algorithms and influencers, but consumers have start ...
- Disney+ Eyes Shopping, Gaming, Notches 1K Sponsors
MediaDailyNews, Karlene Lukovitz - Friday, December 8, 2023
Disney continues to expand efforts to grow advertisers for the streamer's n ...
- Amazon Flooded Search Results With Irrelevant Sponsored Ads, FTC Alleges
MediaDailyNews, Karlene Lukovitz - Friday, November 3, 2023
Unredacted info in FTC's antitrust suit charges Amazon increased its ad-auction revenu ...
- Amazon Brings Sponsored Ads To Streaming TV
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
Amazon Ads announced a self-service ad system that allows brands that se ...
- YouTube Wants Advertisers To 'Own The Moment' With AI Ad Tools
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
YouTube's Google AI-powered solutions distribute campaigns across formats to serve ads ...
- Generative AI For Content Marketing Is Expected To Grow
Research Intelligencer, Robert Williams - Wednesday, October 11, 2023
Demand for marketing content grew by one and a half times th ...
- Flush With Emails: A Third Of Consumers Say They're Overwhelmed
Email Insider, Ray Schultz - Monday, October 9, 2023
But marketers are investing more and consumers say they're greatly influenced ...
- Consumers Are Likely To Distrust AI-Created Content
Research Intelligencer, Robert Williams - Sunday, October 1, 2023
Suspicions may be warranted because of the possible negative consequences of ...
- Microsoft Advertising Powers Sponsored Links In Snap My AI Chatbot
MediaDailyNews, Laurie Sullivan - Monday, September 25, 2023
Snap inked a deal to integrate with Microsoft's Chat Ads API ...
- LinkedIn Lets Users Search For All Branded Content Partnerships
MediaDailyNews, Colin Kirkland - Tuesday, September 12, 2023
In order to cater to creators and brands while boosting transparency arou ...
- TikTok Search Ads Come With A Caveat
Search & Performance Insider, Laurie Sullivan - Wednesday, August 23, 2023
Advertisers will soon have an option to place ads alongside organic conten ...
- Behind Amazon's Move To Expand Ads On Third-Party Sites
Search & Performance Insider, Laurie Sullivan - Friday, August 18, 2023
Skai has worked with Amazon for several years. Nich Weinheimer, Skai E ...
- Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, Others
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 17, 2023
The display ads that serve up on search-results pages across Amazon owned-and-operat ...
- Toyota, Warner Bros. Partner To Promote Pickup Truck
Marketing Daily, Tanya Gazdik - Tuesday, July 25, 2023
The campaign extends across digital video, cinema, programmatic and paid search includi ...
- Amazon, Google, Meta, Walmart Ad Spend Rises, With YouTube Surging 31%
Search & Performance Insider, Laurie Sullivan - Tuesday, July 25, 2023
Ad spend grew across many major digital platforms that Tinuiti supports. Fashi ...
- Threads Soon To Get Instagram's Branded Content Tools
Digital News Daily, Colin Kirkland - Wednesday, July 12, 2023
Meta is prepping the tools to allow sponsored content until the platfo ...
- Nissan Sponsors Bryce Young Documentary
Marketing Daily, Tanya Gazdik - Tuesday, May 30, 2023
Young was one of the first to benefit from the Supreme Cou ...
- NewFronts: Roku Channel Intros AI-Driven Contextual Ad Placement
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
Roku also announced new ad opportunities tied to its home page a ...
- Tinuiti Data Shows Amazon's Share Of Google Shopping Impressions Rose
Search & Performance Insider, Laurie Sullivan - Wednesday, April 26, 2023
Ad investment slowed in second-half 2022, while year-ago comparisons declined, according ...
- Sam's Club Links Search Ads To Retail Store Purchases To Improve Attribution, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Sam's Club on Tuesday gave advertisers a way to attribute in-store consum ...
- Criteo Digs Deeper Into Retail Through Partnership, Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 14, 2023
Criteo on Tuesday announced a retail media advertising agreement to become t ...
- TikTok Pushes Harder Into Search Ad Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 9, 2023
TikTok has been testing search ads by invite only since March 202 ...
- Criteo Acquires Australian Retail Media-Buying Platform Brandcrush
Email Marketing Daily, Ray Schultz - Tuesday, March 7, 2023
Criteo provides retail media solutions including sponsored ads, on-site display, and off-si ...
- Google Ads Served Malware, Draining An NFT Influencer's Crypto Wallet
Search & Performance Insider, Laurie Sullivan - Monday, January 16, 2023
Malware delivered in Google Ads is said to have drained an influencer ...
- Most Small Businesses Say TikTok Ads Drive Profits Within 6 Months
Digital News Daily, Colin Kirkland - Thursday, January 5, 2023
Seventy-eight percent of small businesses that run ads on TikTok have alrea ...
- Cryptocurrency Most Searched Financial Category For Sponsorships
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2022
About $461 million in major league sporting club sponsorship revenue was generat ...