- Microsoft Azure Moves Into Next Level Of Intelligence With OpenAI GPT-4o Model
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
Microsoft today announced the integration of OpenAI's latest GPT-4o model into Azu ...
- Lost In AI: Small Publishers Fear Impact Of Google's Search Generative Experience
Publishing Insider, Ray Schultz - Monday, May 13, 2024
Google says it is handling this experiment responsibly. But publishers still won ...
- Google Gen AI Video Model Creates Creators
Search & Performance Insider, Laurie Sullivan - Tuesday, May 14, 2024
Google's gen AI tool Veo, announced at Google I/O Tuesday, can produ ...
- Ad Targeting Through Large Language Models
Data & Programmatic Insider, Laurie Sullivan - Monday, May 13, 2024
Tessa Burg, CTO at digital marketing agency Mod Op, focuses on "getti ...
- Cost Per Lead Increased For 19 Of 23 Industries
Search & Performance Insider, Laurie Sullivan - Monday, May 13, 2024
The cost per lead from search ads rose 25% on average ...
- Adobe: Online Spend Tops $330B Year-To-Date, Consumers Trade Down To Keep Spending
MediaDailyNews, Laurie Sullivan - Thursday, May 9, 2024
Adobe expects first-half 2024 to drive more than $500 billion in onli ...
- Advertisers That Use The Most Publishers Do Better In Search: Study
Publishers Daily, Ray Schultz - Thursday, May 9, 2024
Companies with a wider deployment pull more clicks on Google, Yext repo ...
- OpenAI Search, With Microsoft Bing Powering The Service?
MediaDailyNews, Laurie Sullivan - Wednesday, May 8, 2024
OpenAI has been said to be working on a search engine, b ...
- Perplexity AI Seen Pulling User-Generated Content From Yelp
MediaDailyNews, Laurie Sullivan - Thursday, May 9, 2024
BrightEdge Generative Parser has identified major changes in AI engines--Yelp user-generated conte ...
- What Reddit Trending Search Terms Tell Advertisers
Search & Performance Insider, Laurie Sullivan - Thursday, May 9, 2024
Top Reddit search-term data gathered via Pacvue through technology from clickstream da ...
- Reddit Attracts 'Emerging Adults,' As Search Ads Considered For Platform
MediaDailyNews, Laurie Sullivan - Wednesday, May 8, 2024
Search could become the next focus for Reddit, Steve Huffman, CEO ...
- Could Microsoft President Brad Smith Fall Out Of Step With Brand Loyalists?
Search & Performance Insider, Laurie Sullivan - Wednesday, May 8, 2024
Microsoft President Brad Smith may have just created a deeper chasm betwe ...
- TikTok Says It Leads Social In Product Discovery, Search
MediaDailyNews, Colin Kirkland - Monday, May 6, 2024
According to a study by Material and commissioned by TikTok, 61% ...
- Inside eBay's Next Generative AI Ad Marketplace
MediaDailyNews, Laurie Sullivan - Tuesday, May 7, 2024
eBay chief AI officer Nitzan Mekel-Bobrov is focused on AI across t ...
- Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March
Search & Performance Insider, Laurie Sullivan - Tuesday, May 7, 2024
DoubleVerify identified audio fraud where fraudsters combined invalid traffic with legitimate traff ...
- Yelp Works To Cash In On AI
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2024
Yelp believes it can drive more demand for businesses through AI technolog ...
- YouTube Music Seen In The Wild With An AI Gemini Extension
Search & Performance Insider, Laurie Sullivan - Monday, May 6, 2024
The YouTube Music extension in Google Gemini would provide the ability ...
- Apple's AI-Powered Search Could End Huge $20B Payouts From Google
Search & Performance Insider, Laurie Sullivan - Friday, May 3, 2024
Apple is testing Intelligent Search, a version of its Safari web brows ...
- Is Social Now The Largest Ad Channel -- Depends On Who You Talk To
Planning & Buying Insider, Joe Mandese - Thursday, May 2, 2024
In the case of the headline above, it's Ascential plc's WARC uni ...
- Google Takes Another Blow From CMA On Privacy Sandbox Setbacks
MediaDailyNews, Laurie Sullivan - Monday, April 29, 2024
Google may need to limit its first-party data capabilities to meet t ...
- Google Reportedly Strikes Deal With News Corp. To Develop AI Content
MediaDailyNews, Laurie Sullivan - Tuesday, April 30, 2024
Google reportedly has agreed to pay News Corp. up to $6 milli ...
- It's Google's World And Planners & Buyers Are Just Living In It
Planning & Buying Insider, Joe Mandese - Tuesday, April 30, 2024
And by "world," I mean media optimization stack as we transition fr ...
- Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
Search & Performance Insider, Laurie Sullivan - Monday, April 29, 2024
Cost per click on Google ads continues to rise, up 13% Y ...
- Microsoft Expands Axel Springer Partnership In AI And Ad Services Deal
MediaDailyNews, Laurie Sullivan - Monday, April 29, 2024
Microsoft revealed insights and news on an expanded partnership with Axel Spring ...
- Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat
Search & Performance Insider, Laurie Sullivan - Monday, April 29, 2024
Comscore now includes generative AI search in its overall search market measureme ...
- Why Google Will Not Deprecate Browser Cookies Until 2025
MediaDailyNews, Laurie Sullivan - Wednesday, April 24, 2024
After hitting another roadblock on its way to deprecating third-party browser cooki ...
- CNET Co-Founder Moves Into AI Voice Content Creation
Search & Performance Insider, Laurie Sullivan - Tuesday, April 23, 2024
CNET co-founder Shelby Bonnie has created a video production service that us ...
- Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
Search & Performance Insider, Laurie Sullivan - Monday, April 22, 2024
Power Digital recently introduced a platform designed with support from Meta a ...
- Privacy-Focused Brave Search Launches AI Ask Engine
MediaDailyNews, Laurie Sullivan - Thursday, April 18, 2024
Brave has integrated AI into its search engine to create a real-ti ...
- Meta Integrates Real-Time Bing And Google Search With Llama 3 AI Assistant
MediaDailyNews, Laurie Sullivan - Friday, April 19, 2024
Meta AI was built on the company's latest large language model call ...