- Publicis Health Settles Opioid-Related Legal Dispute For $350 Million
MAD, Steve McClellan - Thursday, February 1, 2024
The settlement covers all 50 states, the District of Columbia and certa ...
- Digitas Named Media AOR For Supergoop
MAD, Fern Siegel - Friday, January 26, 2024
Digitas will handle various media activations to augment the brand's growth. ...
- Target Turns to Wellness With 1,000 New Products
Marketing Daily, Sarah Mahoney - Thursday, January 25, 2024
The retailer, already outperforming in beauty, is piling on low-priced health it ...
- Client Of The Year: E.L.F. Beauty
Agency of the Year, Sarah Mahoney - Tuesday, January 23, 2024
E.L.F. Beauty keeps turning unexpected media moves into spectacular growth. It w ...
- P&G Says It's 'Not The Time' To Pull Back On Marketing Spend
Marketing Daily, Danielle Oster - Tuesday, January 23, 2024
CFO called Olay Super Serum "the most successful new serum in t ...
- For E.L.F., Super Bowl May Offer Game-Changing Awareness
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 22, 2024
Experts say the beauty company's surprising buy -- how many young wom ...
- Hidden Valley Ranch, Burt's Bees Bring Wings Experience To Lip Balm
Marketing Daily, Danielle Oster - Wednesday, January 17, 2024
The two Clorox-owned brands brought the concept to life because of f ...
- Hair-Care Brand Taps Roblox To Enter The Amikaverse
Marketing Daily, Colin Kirkland - Wednesday, January 17, 2024
"The Amikaverse" is intended to teach players about the brand as th ...
- Charlotte Tilbury Sets Up Shop At Ulta
D2C Insider, Sarah Mahoney - Monday, January 15, 2024
The top-selling D2C brand's retail conquest isn't slowing down. ...
- With 'Cosmetic Criminals,' E.L.F. Picks 'Mean Girls' Pockets
Marketing Daily, Sarah Mahoney - Tuesday, January 9, 2024
The cosmetics company is releasing a 15-minute true-crime parody on Amazon Freeve ...
- Best Buy, HD Hyundai, L'Oreal Among CES' Buzziest Brands
Marketing Daily, Sarah Mahoney - Friday, January 5, 2024
As 130,000 people and 4,000 brands roll into Las Vegas, expect plen ...
- Acing The TikTok Smell Test
D2C Insider, Sarah Mahoney - Wednesday, December 27, 2023
For younger consumers, fragrance stands for self-expression, as #PerfumeTok fuels strong ind ...
- Dermapenworld Targets Skintelletuals In New 'Routine'
MAD, Fern Siegel - Friday, December 22, 2023
The campaign showcases DermapenWorld's signature Synergy of Solutions program, which combines in-clin ...
- Why An Antacid Brand Partnered On A Designer Handbag
CPG Insider, Danielle Oster - Friday, December 22, 2023
Maybe because offbeat branded items are going viral? The designer behind t ...
- With A Pivot To Sports, Dove's Back In The Super Bowl
Marketing Daily, Sarah Mahoney - Monday, December 18, 2023
After an 18-year break, the personal-care brand hopes #KeepHerConfident will encourage gir ...
- With Collapse Of SmileDirectClub, The Field Clears For Invisalign
Marketing Daily, Sarah Mahoney - Friday, December 15, 2023
Leaning on influencers, the NFL and plenty of testimonials, Align Technology ai ...
- AXE, Market Promote Scented Apparel
Out to Launch, Fern Siegel - Monday, December 11, 2023
The Stealie features various fragrance images on back -- from cedarwood ...
- Snap Launches Its First Virtual Make-Up Product With e.l.f. Cosmetics
MediaDailyNews, Colin Kirkland - Wednesday, December 6, 2023
Snapchatters can claim a free digital version of e.l.f. Cosmetics' O Fa ...
- Weight Watchers Shifts Attitude Toward Weight Loss Prescriptions
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 28, 2023
WeightWatchers CEO Sima Sistani says the company got it wrong in its initi ...
- Cyber Monday Expected To Generate $12B In Shopping Revenue
Search & Performance Insider, Laurie Sullivan - Sunday, November 26, 2023
Online spend hit $5.6 billion on Thanksgiving Day, with Cyber Week foreca ...
- Beauty Shines At Macy's, Target
Marketing Daily, Sarah Mahoney - Monday, November 20, 2023
Sales may be drab in many categories, but cosmetics, skincare and fragran ...
- Court Orders Balance of Nature To Stop Sales
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 19, 2023
Balance of Nature is being ordered by a federal court to st ...
- Wellness Market Reaches Record $5.6 Trillion
Marketing Daily, Les Luchter - Wednesday, November 15, 2023
Global Wellness Institute says the global market had dropped 11% in 202 ...
- Young Influencers 'Maxx' Appearances
Marketing Insider, Aaron Paquette - Thursday, November 16, 2023
A new generation of "bro influencers" teaches young Gen Alpha and G ...
- E.l.f. Brings 'Social Entrepreneurship' To Roblox Via New Gamified Experience
MediaDailyNews, Colin Kirkland - Sunday, November 12, 2023
E.l.f. has launched its first Roblox experience with an open-world game th ...
- Caire Beauty: A Start-Up Fights Its Way To Retail
D2C Insider, Sarah Mahoney - Monday, November 13, 2023
The tiny company hopes to get Grownup Moisturizer in medicine cabinets everywhe ...
- Proactiv Campaign Introduces Skincare Brand To Younger Consumers
MAD, Steve McClellan - Wednesday, November 8, 2023
The campaign, created with agency Przm, is also designed to "reengage" wi ...
- Kim Kardashian's Skims Offers Breast Cancer Survivors New Nipples
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 2, 2023
Kim Kardashian has released a new Skims push-up bra featuring built-in nipples. "Althou ...
- Dr. Squatch Hypnotizes With Big Bricc Energy
Marketing Daily, Sarah Mahoney - Wednesday, November 1, 2023
The D2C brand knows that 80% of millennial men struggle with confidenc ...
- FDA Warns Against Non-Sterile Eye Drops
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 30, 2023
The U.S. Food and Drug Administration is warning that 26 over-the-counter e ...