- Google To Give Away Custom Electric 1981 DeLorean In AI App Contest
MediaDailyNews, Laurie Sullivan - Wednesday, May 15, 2024
"Back to the Future" legend Christopher Loyd announced a Google AI a ...
- Reddit Hires Jyoti Vaidee As First VP Of Ads Product
MediaDailyNews, Colin Kirkland - Wednesday, May 15, 2024
Vaidee will oversee the platform's monetization engine. She formerly led ad produc ...
- Critics Decry Google's Gemini AI Move
Publishers Daily, Ray Schultz - Wednesday, May 15, 2024
They say it will hurt publishers, but Google claims it will he ...
- Netflix Upfront: New Ad-Tech Platform, Partnership Deals
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
At its upfront event, Netflix announced it will start up its o ...
- AI Dominates Dynamic Ads Data Partnership For Auto Industry
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The partnership, supported by generative AI, combines Constellation's SaaS platform with S& ...
- Google I/O Focuses On AI Reasoning, Vision, Audio - And Planning Ahead
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The ability for AI agents to see, hear and respond to conversatio ...
- AI Emotions In Ads And Content: Will Consumers Embrace It?
Search & Performance Insider, Laurie Sullivan - Wednesday, May 15, 2024
As Google, Microsoft and OpenAI show the world how AI will beco ...
- Google Gen AI Video Model Creates Creators
Search & Performance Insider, Laurie Sullivan - Tuesday, May 14, 2024
Google's gen AI tool Veo, announced at Google I/O Tuesday, can produ ...
- Cost Per Lead Increased For 19 Of 23 Industries
Search & Performance Insider, Laurie Sullivan - Monday, May 13, 2024
The cost per lead from search ads rose 25% on average ...
- SSP Fires Back At Adalytics' Fake ID Injection Claim
MediaDailyNews, Laurie Sullivan - Friday, May 10, 2024
Adalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in ...
- Advertisers, Publishers Are Done Dunking Cookies
Search & Performance Insider, Laurie Sullivan - Friday, May 10, 2024
AI data models are making ad targeting more accurate, providing the abili ...
- OpenAI Search, With Microsoft Bing Powering The Service?
MediaDailyNews, Laurie Sullivan - Wednesday, May 8, 2024
OpenAI has been said to be working on a search engine, b ...
- Could Microsoft President Brad Smith Fall Out Of Step With Brand Loyalists?
Search & Performance Insider, Laurie Sullivan - Wednesday, May 8, 2024
Microsoft President Brad Smith may have just created a deeper chasm betwe ...
- Proposed Play Store Injunction Would Harm Android Users, Google Says
MediaDailyNews, Wendy Davis - Friday, May 3, 2024
"The proposed remedy would harm Android users because it contains no exceptio ...
- Google Users Battle Company Over Analytics Data
MediaDailyNews, Wendy Davis - Friday, May 3, 2024
Google users suing the company over alleged privacy violations are now battli ...
- Next Steps For Google After NewFronts
MediaDailyNews, Laurie Sullivan - Sunday, May 5, 2024
If the DOJ finds Google violated antitrust laws, it will schedule ...
- YouTube Music Seen In The Wild With An AI Gemini Extension
Search & Performance Insider, Laurie Sullivan - Monday, May 6, 2024
The YouTube Music extension in Google Gemini would provide the ability ...
- Apple's AI-Powered Search Could End Huge $20B Payouts From Google
Search & Performance Insider, Laurie Sullivan - Friday, May 3, 2024
Apple is testing Intelligent Search, a version of its Safari web brows ...
- Google Users Want Appeals Court To Intervene In Fight Over Real-Time Bidding
MediaDailyNews, Wendy Davis - Tuesday, April 30, 2024
A recent district court ruling in a battle over real-time bidding "effective ...
- Google Takes Another Blow From CMA On Privacy Sandbox Setbacks
MediaDailyNews, Laurie Sullivan - Monday, April 29, 2024
Google may need to limit its first-party data capabilities to meet t ...
- Google Reportedly Strikes Deal With News Corp. To Develop AI Content
MediaDailyNews, Laurie Sullivan - Tuesday, April 30, 2024
Google reportedly has agreed to pay News Corp. up to $6 milli ...
- It's Google's World And Planners & Buyers Are Just Living In It
Planning & Buying Insider, Joe Mandese - Tuesday, April 30, 2024
And by "world," I mean media optimization stack as we transition fr ...
- Google Goes Automatic: Publishers Can No Longer Manually Add Publications
Publishing Insider, Ray Schultz - Sunday, April 28, 2024
Google is updating its Publishing Center. Pages will shift to being automatical ...
- Google, Microsoft Bet Big On GAI In Q1 - And Win
MediaDailyNews, Laurie Sullivan - Thursday, April 25, 2024
Alphabet and Microsoft reported earnings Thursday. Both had a better-than-expected Q1 202 ...
- YouTube Blows Past Q1 Forecast, Ad Sales Rise 21% To $8.1B
Television News Daily, Wayne Friedman - Friday, April 26, 2024
YouTube overdelivered on advertising in the first quarter -- growing a massi ...
- Why Google Will Not Deprecate Browser Cookies Until 2025
MediaDailyNews, Laurie Sullivan - Wednesday, April 24, 2024
After hitting another roadblock on its way to deprecating third-party browser cooki ...
- Judge Approves Google $62 Million Location Privacy Settlement
MediaDailyNews, Wendy Davis - Friday, April 19, 2024
The deal requires Google to pay around $42 million to more th ...
- Meta Integrates Real-Time Bing And Google Search With Llama 3 AI Assistant
MediaDailyNews, Laurie Sullivan - Friday, April 19, 2024
Meta AI was built on the company's latest large language model call ...
- Google Consolidates Teams To Accelerate AI In Products
Search & Performance Insider, Laurie Sullivan - Friday, April 19, 2024
Alphabet and Google CEO Sundar Pichai has announced changes to Google's workpla ...
- Google AdSense Ad Intents Format Launches For Automated Ads
MediaDailyNews, Laurie Sullivan - Thursday, April 18, 2024
The Ad Intents format provides a new option for publishers for Au ...