- Zendaya Stars In On's New Movement-Focused Campaign
Marketing Daily, Sarah Mahoney - Thursday, June 6, 2024
The "Dune 2" star demonstrates just how far the red-hot running bra ...
- In Shakeup, VF Names New President At The North Face
Marketing Daily, Sarah Mahoney - Tuesday, June 4, 2024
Facing declining sales and investor pressure, the apparel company taps Caroline Bro ...
- Calvin Klein Hires First Woman To Lead Brand
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, May 30, 2024
New creative director Veronica Leoni stands out at a time "when mo ...
- Under Armour's Woes Get Worse
Marketing Daily, Sarah Mahoney - Tuesday, May 28, 2024
Even With CEO Kevin Plank back on board, sales fell another 10 ...
- Vans Freefall Continues, North Face Struggles
Marketing Daily, Sarah Mahoney - Thursday, May 23, 2024
VF Corp.'s rough quarter reveals ongoing challenges for its used-to-be-hot brands. ...
- 'Walmart Realm' Invites Users To Shop In Creator-Curated Virtual Worlds
MediaDailyNews, Colin Kirkland - Thursday, May 23, 2024
The products being featured align with each virtual store's unique theme ...
- BMW Partners With Naomi Campbell
Marketing Daily, Tanya Gazdik - Wednesday, May 15, 2024
A one-off show car dedicated to the supermodel was unveiled with t ...
- Skechers Teams Up With John Deere
Retail Insider, Sarah Mahoney - Wednesday, May 15, 2024
The footwear company's latest workwear partnership comes amid record sales and stea ...
- With AM By You, Adore Me Lets Customers Use GenAI To Create Designs
D2C Insider, Sarah Mahoney - Monday, May 13, 2024
The lingerie company says the service, which helps people design unique prin ...
- High-Flying Crocs Expands Take-Back Offer
Marketing Daily, Sarah Mahoney - Thursday, May 9, 2024
After a successful pilot, the company is offering a 10% discount ...
- PepsiCo CMO Falls Into The Gap
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, May 7, 2024
Fabiola Torres is the new global chief marketer for the apparel company ...
- With 'Good Things Await,' Merrell's New CMO Wants To Lighten Up
Marketing Daily, Sarah Mahoney - Friday, May 3, 2024
With less-bulky boots, the hiking heavyweight hopes to reverse sales decline. ...
- 'Be Love' Campaign Delivers 18% Growth For Pandora
Marketing Daily, Sarah Mahoney - Friday, May 3, 2024
Thanks to the jeweler's shifting marketing strategy, consumers are learning the compa ...
- Conde Nast Union Could Disrupt Monday's Met Gala: Reports
Publishers Daily, Ray Schultz - Sunday, May 5, 2024
"Meet us at the table, or we'll meet you at the Met ...
- J. Jill Debuts 'One Wardrobe. No Limits.' Campaign
Retail Insider, Sarah Mahoney - Wednesday, May 1, 2024
The retailer wants to help women integrate their closets. ...
- Knix Ups Style Game With New Swim, Mesh Lines
D2C Insider, Sarah Mahoney - Monday, April 29, 2024
The popular period-care brand uses its "Confidence" positioning to flex into n ...
- Gucci Is The Latest In Luxury Slowdown
Marketing Daily, Sarah Mahoney - Thursday, April 25, 2024
Kering's weak results are throwing cold water on high-end brands. ...
- New Lulus Campaign Tries On Out-Of-Home
Marketing Daily, Sarah Mahoney - Thursday, April 25, 2024
The digital fashion brand hopes to win back shoppers with a "Frien ...
- Porsche Partners With Met Gala, 'Vogue'
Marketing Daily, Tanya Gazdik - Tuesday, April 23, 2024
"Porsche and fashion are connected, and have been for decades," says Ayes ...
- FTC Blocks Deal Between Luxury Brands
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, April 23, 2024
Tapestry is the owner of Coach, Kate Spade and Stuart Weitzman, whi ...
- Vera Bradley Preps For Rebranding
Retail Insider, Sarah Mahoney - Tuesday, April 23, 2024
With sales sliding, the accessories retailer is eyeing a significant reintroduction f ...
- Rent the Runway Battles Back, With Ad Sales In The Works
D2C Insider, Sarah Mahoney - Monday, April 15, 2024
With customer retention rising, the company is revamping marketing, expanding resale a ...
- Nike Heads To Paris With 'Nike On Air'
Marketing Daily, Sarah Mahoney - Friday, April 12, 2024
The athletic company has been on the back foot, and hopes ...
- Etsy Predicts: Western 2.0, Garden Girls, All-Out After Parties
Marketing Daily, Sarah Mahoney - Friday, April 12, 2024
In a nod to its growing clout as a style-setter, the onli ...
- Earth Month Innovations: Kiehl's, Keen, Lululemon
Marketing Daily, Sarah Mahoney - Thursday, April 11, 2024
Brands keep looking for new ways to get noticed for sustainability effo ...
- eBay Personalizes Shopping Powered By AI
MediaDailyNews, Laurie Sullivan - Wednesday, April 10, 2024
Shop the look, powered by eBay.ai offers a new type of shoppi ...
- Berlin Agency Creates 'Fashion Against Fascism' To Fight Spread Of Nazi Codes
MAD, Fern Siegel - Tuesday, April 9, 2024
A special database and web crawler allow brands to check if su ...
- Sherwin-Williams Introduces 'The Loneliest Color'
Marketing Daily, Sarah Mahoney - Wednesday, April 3, 2024
The paint retailer has tapped designer Dapper Dan to promote Kingdom Gol ...
- Is Hermes Birkin Up The Wrong Tree?
Mad Blog, Barbara Lippert - Friday, March 29, 2024
Lawsuit accusing Hermes of using "unfair business practices" by limiting sales ...
- Beyonce Drops Her 'Levii's Jeans' -- So The Brand Changed Its Name
Marketing Daily, Sarah Mahoney - Friday, March 29, 2024
The denim company acknowledges the star's compliment, changing its social media hand ...