- Stagwell Study Finds Current Brand Safety Standards Are Unnecessarily Broad
MAD, Steve McClellan - Wednesday, May 15, 2024
CEO Mark Penn says the study reinforces the company's position that "quali ...
- No, You're Not Hallucinating, But Now There's A Leaderboard For That
Media 3.0, Laurie Sullivan - Wednesday, May 8, 2024
Enkrypt AI, a startup focused on making AI safer, has uncovered serio ...
- Musk Seeks To Revive Battle With Hate Speech Researchers
MediaDailyNews, Wendy Davis - Wednesday, April 24, 2024
X Corp. will ask the 9th Circuit Court of Appeals to revi ...
- MRC Releases Invalid Traffic Update, Includes Property-Level Reporting
MediaDailyNews, Joe Mandese - Wednesday, April 24, 2024
The new guidance reflects rapidly emerging forms of invalid traffic that alrea ...
- Texas AG Appeals Order Blocking Investigation Of Media Matters
MediaDailyNews, Wendy Davis - Tuesday, April 23, 2024
Texas Attorney General Ken Paxton wants a federal appellate court to all ...
- Hyundai Pauses Advertising On X After Pro-Nazi Adjacency
MediaDailyNews, Colin Kirkland - Friday, April 19, 2024
Even after DoubleVerify's correction of X's brand-safety rating, the social messaging platfo ...
- IAS Adds Misinformation Measurement Across Meta Apps
MediaDailyNews, Colin Kirkland - Thursday, April 18, 2024
IAS is expanding its offerings with Meta to include the Global Allian ...
- DoubleVerify Confirms Misrepresentation Of X's Brand Safety Measurement
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
DoubleVerify's dashboard showed the wrong data for X advertisers from Oct. 2 ...
- Are 'Brand Safety" Concerns Overblown?
Mediapsssst, Richard Whitman - Sunday, April 14, 2024
Stagwell CEO Mark Penn thinks so. Stagwell is holding an event ne ...
- Anti-Hate Speech Group Seeks Reimbursement From Musk For Failed Lawsuit
MediaDailyNews, Wendy Davis - Tuesday, April 9, 2024
The Center for Countering Digital Hate is seeking around $320,000 in attorney ...
- Snap Increases Privacy Protection For Advertisers Via Snowflake Integration
MediaDailyNews, Colin Kirkland - Tuesday, April 9, 2024
Snap is making new efforts to help its ad partners deliver sa ...
- X Fills Head of Safety, Brand Safety Roles
MediaDailyNews, Colin Kirkland - Wednesday, April 3, 2024
Long-time Twitter/X employee Kylie McRoberts will take on the role of X ...
- Musk Battles Media Matters Over Brand Safety Report
MediaDailyNews, Wendy Davis - Monday, April 1, 2024
"Media Matters engaged in an ideologically driven campaign to destroy X's busine ...
- Hate Speech Researchers Defeat Musk Suit Over Critical Reports
MediaDailyNews, Wendy Davis - Monday, March 25, 2024
"This case is about punishing the defendants for their speech," U.S. Distri ...
- Safety In Numbers - Or Cross Your Fingers And 'Hope For The Best'
Data & Programmatic Insider, Laurie Sullivan - Monday, March 18, 2024
Jerry Daykin, former VP of global media at Beam Suntory, said befo ...
- Streaming Hacking Impacts Advertisers, Customers - More To Come?
TV Watch, Wayne Friedman - Thursday, March 14, 2024
How can TV distributors earn even greater consumer-safety trust? We wonder h ...
- NBCU, DoubleVerify Strike AI Brand-Safety Deal
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
The new effort will analyze campaign performance using AI and new metric ...
- Bluesky Hires Twitter's Former Trust And Safety Leader Aaron Rodericks
MediaDailyNews, Colin Kirkland - Wednesday, February 28, 2024
Rodericks, who formerly co-led the Twitter's Trust and Safety team, was fir ...
- TAG Broadsides Pirates, Uses Pre-Bid Exclusion Lists
MediaDailyNews, Wendy Davis - Wednesday, February 28, 2024
The new initiative will harness information compiled by companies that aim ...
- Why Google Gave Advertisers Insight To Audit Ads
Search & Performance Insider, Laurie Sullivan - Tuesday, February 27, 2024
Google is addressing transparency and oversight issues after a report last ye ...
- Media Matters Seeks Dismissal Of X's Suit Over Critical Report
MediaDailyNews, Wendy Davis - Wednesday, February 7, 2024
"X's complaint fails in just about every way that a complaint c ...
- X Partners With MGM, Will Display Sports Betting Stats
MediaDailyNews, Colin Kirkland - Monday, January 29, 2024
X is positioning itself to profit off of its position as t ...
- This Year's Streaming War... No, Not That One... Or That One... The Other One
MediaDailyNews, Zach Oscar - Thursday, January 25, 2024
There's a new type of secret war for the soul of conte ...
- X Talks Brand Safety, Expands IAS Partnership For Vertical Video Ad Placement
MediaDailyNews, Colin Kirkland - Tuesday, January 9, 2024
Starting in February, X will expand access to its inventory pilot wi ...
- Google Privacy Sandbox Hits Major Challenges In Early Tests
Data & Programmatic Insider, Laurie Sullivan - Monday, January 8, 2024
IAB Tech Lab CEO Anthony Katsur stressed the radical change being implement ...
- Fear & Loathing In Programmatic Media
Planning & Buying Insider, Joe Mandese - Sunday, January 7, 2024
Programmatic was supposed to be about economic and efficient planning and buyin ...
- X Cuts Price Of Verified Organizations Basic Tier, Courts Small Businesses
MediaDailyNews, Colin Kirkland - Wednesday, January 3, 2024
X is now prioritizing small businesses in an effort to make ...
- Bud Light Drew Most Consumer Attention For Damage To Brand
Research Intelligencer, Robert Williams - Thursday, January 4, 2024
News coverage of the Bud Light firestorm received more than 11 milli ...
- Nationwide CMO's Campaign To Keep A Positive Brand Identity
Data & Programmatic Insider, Laurie Sullivan - Tuesday, January 2, 2024
Listening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe busines ...
- Digital Advertisers See Risky Content, Misinformation As Top 2024 Media Challenge
MediaDailyNews, Karlene Lukovitz - Wednesday, December 20, 2023
Most digital pros said they will prioritize social media and digital video/C ...