- Horizon's Night Market Taps IPG's Musi
MediaDailyNews, Joe Mandese - Tuesday, March 26, 2024
The data and analytics vet will serve as Chief Business Officer responsib ...
- Goodway Group CEO Calls For Reboot Of Programmatic Ad Fraud
Data & Programmatic Insider, Laurie Sullivan - Monday, March 25, 2024
Waste in programmatic is an opportunity to take the competitive advantage, explai ...
- Do Advertisers Dream Of Electric Sheep?
Media 3.0, Joe Mandese - Monday, March 25, 2024
"We've reached a tipping point where AI has shifted from a nice-to-ha ...
- Google Update Standardizes Ad Conversions, Simplifies Reporting
MediaDailyNews, Laurie Sullivan - Thursday, March 21, 2024
Google will roll out an update to Google Analytics 4 that standardiz ...
- OOH Media Rep Billups Adds Carbon Impact Data, Offsets Too
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The deal, which utilizes Cedara's carbon analytics, ultimately will provide a "carb ...
- Gale Named Media/Creative AOR For Fogo de Chao
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The Stagwell unit will handle all media and creative for the Brazili ...
- Mediassociates Lands Big Account, Tall One Too
MediaDailyNews, Joe Mandese - Thursday, March 14, 2024
The Sandy Hook, CT-based media shop has been named the planning, buyi ...
- Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
Search & Performance Insider, Laurie Sullivan - Wednesday, March 13, 2024
Adalytics believes hundreds of major advertisers - many affiliated with the A ...
- NBCU, DoubleVerify Strike AI Brand-Safety Deal
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
The new effort will analyze campaign performance using AI and new metric ...
- Handy AI: From Email To Content, The Technology Has Many Uses
Email Insider, Ray Schultz - Friday, March 8, 2024
In a recent paper, digital marketing expert Scott Hall provides roster ...
- TV Airing Assurance: Is It Getting Harder For Viewers To Trust?
TV Watch, Wayne Friedman - Wednesday, March 6, 2024
The TVB says local TV news programs are the most trusted, slight ...
- Comscore Integrates Campaign Ratings With YouTube
MediaDailyNews, Laurie Sullivan - Monday, March 4, 2024
Comscore and YouTube today announced expansion of YouTube's existing measurement capabilities ...
- Metric Shows Critical Connection Between Time And Attention
MediaDailyNews, Laurie Sullivan - Friday, March 1, 2024
GumGum's attention metrics company Playground xyz has a new attention framework ...
- Meta Abandons Lawsuit Against Bright Data Over Scraping
MediaDailyNews, Wendy Davis - Friday, March 1, 2024
Meta dropped its lawsuit against analytics company Bright Data, which scraped public ...
- Hail Direct Mail: It Is Using Data Tools That Resemble Those Of Email
Email Insider, Ray Schultz - Friday, March 1, 2024
Today's direct mailers can combine hyper-targeting tools and custom modeling. ...
- Threads Passes X In Daily Downloads
MediaDailyNews, Colin Kirkland - Tuesday, February 27, 2024
Data from app analytics tracker AppFigures shows Threads' global daily iOS downloa ...
- AI's Best Shot: Brands Seek To Use It In Automating Creative Tasks
Email Insider, Ray Schultz - Tuesday, February 27, 2024
Most brands still face challenges to creativity that AI might help resolv ...
- Sur La Table Cooks Up AI Merchandising Strategy
MediaDailyNews, Laurie Sullivan - Friday, February 23, 2024
Sur La Table director Chadwick Radaz says the marketing team spent le ...
- Nokia Jumps Into AI Mobile Network Solutions Supported By Nvidia
MediaDailyNews, Laurie Sullivan - Wednesday, February 21, 2024
Nvidia will work with Nokia to develop artificial intelligence solutions in i ...
- Installs Up 56%, As AI Fuels Mobile Commerce Shopping Apps
MediaDailyNews, Laurie Sullivan - Tuesday, February 20, 2024
As investment in generative AI continues to rise, boosting mobile marketing syste ...
- Edward Jones Asks 'What Does It Mean To Be Rich'?
MediaDailyNews, Laurie Sullivan - Friday, February 16, 2024
When someone uses the word "rich," it may mean they feel ri ...
- Google Hits Back At IAB After Releasing Privacy Sandbox Report
MediaDailyNews, Laurie Sullivan - Thursday, February 15, 2024
Google is disputing claims about its Privacy Sandbox in a new repo ...
- Meta Must Face Privacy Suit Over Tracking At Online Therapy Site
MediaDailyNews, Wendy Davis - Wednesday, February 14, 2024
Meta Platforms must face privacy claims brought by non-Facebook users who provid ...
- Most Effective Super Bowl Spots, Creatively Speaking
MediaDailyNews, Joe Mandese - Monday, February 12, 2024
The NFL's "Born To Play" was the most effective commercial airing ...
- Caveats Flood Paid Search, Retail Media Investments
Search & Performance Insider, Laurie Sullivan - Wednesday, February 7, 2024
Analytics and reporting limitations in retail media were cited as the prima ...
- Super Bowl For Swifties: More Ad Engagement To Shake Off
TV Watch, Wayne Friedman - Friday, February 2, 2024
Some brands may expect better engagement in connection with the big ga ...
- 64% Of Lead-Generation, Engagement Strategies Underperform: CMO Council
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Marketers should be doing much better at driving customer acquisitions, but near ...
- Meta Must Face New Privacy Claims Over Pixel Tracking At Health Sites
MediaDailyNews, Wendy Davis - Tuesday, January 30, 2024
A federal judge has again sided against Meta Platforms in a priva ...
- Built For The Media-Buying Executive
Search & Performance Insider, Laurie Sullivan - Tuesday, January 30, 2024
I began covering market intel/measurement tech firm Skai as Kenshoo when Aar ...
- Judge Sides Against Meta In Battle Over Scraping Public Data
MediaDailyNews, Wendy Davis - Wednesday, January 24, 2024
Analytics company Bright Data didn't violate Meta's terms of service by scrapi ...