by Laurie Sullivan on May 2, 7:00 AM
Oracle has big plans beyond enterprise software as it prepares to move its headquarters from Austin, Texas to Nashville, Tennessee.
by Laurie Sullivan on May 1, 6:00 AM
Infillion's integration with Walmart Connect will create the new Walmart DSP powered by the company's MediaMath technology. Walmart DSP will help advertisers expand their media plans with cookieless data, advanced formats and extensive audience and supply integrations and will leverage programmatic technology to drive performance.
by Laurie Sullivan on Apr 29, 3:00 PM
Comscore now includes generative AI search in its overall search market measurement analysis. Recent data shows total market search volume rose more than 5% with Bing capturing the lion's share of growth.
by Laurie Sullivan on Apr 29, 8:00 AM
Cost per click on Google ads continues to rise, up 13% YoY in Q1 2024 vs. 9% in Q4 2023, mostly driven by an increase in Shopping ad CPCs for standard advertising and Performance Max.
by Laurie Sullivan on Apr 26, 7:00 AM
Advertising influences Mother's Day gift purchases. In a recent study, 44% of consumers said they rely on advertising to pick out a gift for Mother's Day.
by Laurie Sullivan on Apr 24, 8:27 PM
Reddit will build out ad services as the newly public company looks for opportunities to gain revenue. The company says it launched this ad unit to support changing consumer behavior.
by Laurie Sullivan on Apr 24, 8:00 AM
Pacvue's Q1 2024 report draws on insights from thousands of advertisers, showing how retail media chips away at paid-search media, although paid-search ad spend reached a new high in 2023.
by Laurie Sullivan on Apr 23, 8:00 AM
CNET co-founder Shelby Bonnie has created a video production service that uses AI to turn a basic video shot on a mobile phone into engaging content.
by Laurie Sullivan on Apr 22, 8:00 AM
Power Digital recently introduced a platform designed with support from Meta and its business engineering team that connects a client's ad creative with their own first-party data, CSO Ben Dutter says.
by Laurie Sullivan on Apr 19, 9:08 AM
Alphabet and Google CEO Sundar Pichai has announced changes to Google's workplace structure to help the company develop AI products and services faster.