by Laurie Sullivan on Jun 11, 1:27 PM
Google and Microsoft have made changes to their ad platforms, demonstrating the desire by advertisers to connect online ad buys with connected TV media. The connection is possible now through automation and artificial intelligence.
by Laurie Sullivan on Jun 10, 11:01 AM
The company deleted the ability to create an advertising audience in Europe that uses membership in LinkedIn Groups as an input. Could the same happen in the U.S.?
by Laurie Sullivan on Jun 7, 3:10 PM
Brand Recommendations span awareness and consideration campaigns with cost-per-thousand and cost-per-view bidding.
by Laurie Sullivan on Jun 6, 2:11 PM
The deal would give OpenAI access to hundreds of millions of Apple users, some of which might originally hesitate to use an AI Chat feature due to privacy concerns.
by Laurie Sullivan on Jun 5, 1:41 PM
Keith Enright wrote in a LinkedIn post Tuesday that he will leave the company in the fall. The note comes after a series of high-profile data leaks.
by Laurie Sullivan on Jun 4, 1:51 PM
Brightedge Generative Parser data released Tuesday shows Google's ability through GAI to provide precise responses and anticipate follow-up questions.
by Laurie Sullivan on Jun 3, 8:00 AM
Marketers wondering how they can use AI to market and advertise a brand should look at McDonald's' first foray into the technology. The brand mixed it with consumer-generated content to promote its latest dessert.
by Laurie Sullivan on May 31, 8:13 AM
AI tools help people plagiarize content by humanizing the phrases and helping content read and sound more human, says Alon Yamin, CEO of Copyleaks, which provides AI governance and detection technology. But LLMs also have their own voice.
by Laurie Sullivan on May 30, 2:06 PM
A group of ad and media trade groups have reportedly asked Apple CEO Tim Cook to halt the rollout of a new feature expected to be released in in iOS 18, which allows users to erase sections of web pages such as ads, text and content.
by Laurie Sullivan on May 29, 12:28 PM
There is no shortage of data from publishing companies to train large language models (LLMs) for OpenAI.