by Laurie Sullivan on Nov 15, 12:37 PM
Microsoft has advanced its advertising platform, announcing Tuesday that its Audience Network now supports Video Ads for all in the U.S., Canada, U.K., France, Germany, Australia, and New Zealand.
by Laurie Sullivan on Nov 14, 3:25 PM
Mike Blumenthal, co-founder of Near Media, believes the issue is related to Google automatically applying suggested edits from the web to the business profile listings.
by Laurie Sullivan on Nov 11, 11:27 AM
A Collage Group study on multicultural Americans found 65% of Americans overall believe the U.S. is the best country in the world, although their reasons differ based on age and ethnicity.
by Laurie Sullivan on Nov 10, 5:14 PM
Hackers are using search engine optimization (SEO) to conduct a massive black hat campaign that compromises nearly 15,000 websites. The code redirects visitors to fake Q&A discussion forums.
by Laurie Sullivan on Nov 9, 12:00 AM
Review bombing -- when a group of disgruntled consumers posts negative reviews -- can damage a company's online ratings if left unchecked, leading to negative brand perception, says SOCi Director of Market Insights Damian Rollison.
by Laurie Sullivan on Nov 8, 3:56 PM
Political events could be driving up the number of fake bots and users on Twitter -- and costing advertisers millions in ad spend.
by Laurie Sullivan on Nov 7, 4:06 PM
Marty Kratky-Katz, Blockthrough CEO, says: "The future means providing an on-ramp to Acceptable Ads." He writes that "consumers want to be protected from what they consider unnecessary advertising."
by Laurie Sullivan on Nov 4, 11:17 AM
Google Search Advocate John Mueller predicted the strength of backlinks as a ranking factor during a BrightonSEO session in which a group discussed a few fascinating topics. Topics ranged from schema code to backlinks to optimizing pages, all from pre-vetted questions at a live event for a recording of the Search Off The Record podcast.
by Laurie Sullivan on Nov 3, 4:11 PM
LinkedIn says it will continue to invest in innovative tech to help B2B marketers navigate the privacy landscape and to enable marketers to build relationships with multiple decision makers.
by Laurie Sullivan on Nov 2, 3:10 PM
Google will add in Gmail package tracking and delivery information at a glance ahead of the holiday season, making searching an inbox for shipping confirmation info a thing of the past.