by Ray Schultz on Sep 17, 7:58 AM
iHeartMedia hopes to offer real-time bidding for its 860+ radio stations in 160 markets, enabling media buyers to buy audio ads the way they now buy digital.
by Teodora Scutelnicu on Sep 17, 7:56 AM
Going back to the basics means reaching a simple understanding of what is being measured, why and how it is being measured, and ultimately how outcomes are actioned upon.
by Joe Mandese on Sep 15, 11:47 AM
New research indicates a net 27% of U.S. TV viewers aware of Hollywood strikes plan to watch less TV this fall.
by Joe Mandese on Sep 14, 3:16 PM
That's what I stumbled on when I set up Google News alerts for "media planning" and "media buying," and here's why you might want to skip the cocktail sauce.
by Ray Schultz on Sep 13, 4:22 PM
Retail media standards and metrics have to be clearly defined.
by Ray Schultz on Sep 12, 4:15 PM
The new capability "really can change the way B2B marketers plan and execute their campaigns," says The Trade Desk's Ed Chater.
by Joe Mandese on Sep 11, 1:55 PM
They say a picture is worth a thousand words, so I'm using one -- the cover of Erwin Ephron's "Media Planning" -- because it helped inspire the launch of this new publication. I hope it inspires some of you to read, and ideally, contribute to it.
by Morten Pedersen on Sep 11, 1:51 PM
The single most important thing today is the role research is playing in media planning. Some remain anchored in Erwin Ephron's decades-old recency work, but we should pay more attention to lessons learned from new research from the next generation of ad industry thinkers.
by David Hohman on Sep 11, 1:51 PM
Consider this: The impact of a single exposure is a point in time. Once it passes, its effect fades, but the long-term impact of media can double the value of media spend, particularly for channels like TV and digital video.
by Joe Mandese on Sep 11, 11:16 AM
A conversation with Kroll's Richard Plansky, the forensics expert behind the Association of National Advertisers' groundbreaking Programmatic Media Supply Chain Transparency Study.
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