Champions of Cash is a scratch-off ticket from the New York Lottery that allows New Yorkers to play sports games in 3D by scanning the ticket with the NY Lottery 3D app. Players can play either basketball, baseball, football, or soccer. To promote the 3D game, McCann NY made New York City basketball courts rain money whenever a shot was successfully made. Coins poured out from the basket, but slam dunks and three-point shots yielded dollar bills.

Humboldt Redwood created a great social media campaign on the cheap by repurposing a TV campaign with a new voiceover. Economical, sustainable or both? Created by barrettSF, the 45-second video, described as "Sustainable Footage: Old commercials, now with new words," features a builder holding a talking redwood plank. The plank sits on the knee of the builder, reminiscent of a ventriloquist's dummy. The plank describes saving hundreds of thousands of dollars on commercial shoots while being eco-friendly at the same time.

I may have missed this campaign when it first launched earlier this year, but the idea and hilarity behind it holds up. I can't be the only person who has fibbed to a colleague about knowing a series' plot, just so the person will stop talking about it. To promote the new season of Hulu's "The Path," about a cult movement, faith and power, auditions were arranged with Aaron Paul, star of the show. When actors come to audition, they are asked if they've watched the Hulu series. Everyone says yes, but you can …

Sandra Oh doesn't lie. Johnsonville goes retro. Let's launch!

For the past few years, Californians have been continually reminded to conserve water. Major League Soccer's LA Galaxy encouraged residents to "Protect the Pitch," and last year southern Californians were asked to "Love Water, Save Water" and in essence become "water lovers." Now, as water supply conditions improve, the Metropolitan Water District of Southern California is evolving its public education message to combat conservation fatigue. The campaign understands people are tired about hearing about water woes. The $1.3 million campaign updates the "H2Love" water conservation creative with a 1960s vintage vibe and a bright blue, …

Comcast's Xfinity brand brought customers who are also superfans of the "Fast & Furious" franchise for a high octane car chase straight from "The Fate of the Furious." I love how even in the midst of a high-speed car chase, the popcorn remained inside the cup. Two fans thought they were seeing an advanced drive-in screening of the movie, sitting in cars straight from the film. Those sitting in the driver's seat were in on the gag and started their respective cars as passengers were given helmets and told to hold on tight. Not …

Am I the only one who thinks Johnsonsville must be a great company to work for? Employees pitch ad concepts and some are selected and made into actual ads. I do hope winning employees get a little extra something if their ideas are used -- cash, not extra product. The latest "Made the Johnsonville Way" ads promote Johnsonville’s flame-grilled chicken and classic smoked rope sausage. The first ad, "Ruben and the Receders," comes from Todd, an employee for almost 22 years. Johnsonville's flame-grilled chicken is given the '80s hairband treatment, with Ruben and members of …

To help promote National Canadian Film Day (NCFD) on April 19, Reel Canada, the non­profit that hosts NCFD, launched a campaign throughout Canada starring Sandra Oh and Abe Verma. More than 1,500 screenings will take place in schools and theaters across the country, and in consulates and embassies around the world. In "The Woman Who Can't Lie," Sandra Oh plays a woman who always tells the truth, no matter how harsh. She spits out food in public, tells a man he was terrible in bed, and urges office employees to find new jobs. She …

Papalote Children's Museum in Mexico City is teaching kids to break down walls, not build them. The museum created the The Wall Breaker Rope, a game that allows children from distant parts of the city to play with one another. Namely, it matches kids from an elite private school with children who live in a poor neighborhood and attend public school. Although the kids are 43km away, each set of kids has a rope, TV screen and a competitive nature to pull down the wall separating them from each other. Despite differences in socioeconomic …

Random iPhone App of the week:Aura Health wants to help those of us who are stressed, run-down and anxious. The company essentially wants to help everyone. Aura is a machine-learning-driven meditation app that algorithmically builds a customized meditation program for users. When new users join, they answer a few questions to help the app understand their needs and their familiarity with mindfulness. Based on responses, the app sends a three-minute guided meditation each morning. After each session, users can provide feedback, that can help Aura becomes more in tune with their goals. Aura costs …