by Richard Whitman on Jun 12, 10:54 AM
Highlights include a session with CEO John Wren and others about commerce and the evolving consumer landscape. Each day sessions will be dedicated to a single topic: AI on Monday, Content on Tuesday, Commerce and the New Consumer on Wednesday, Creativity on Thursday, and Talent on Friday.
by Richard Whitman on Jun 11, 2:59 PM
The session, hosted by WPP, will be held at the Lumiere Theater June 18. The holding company also has a week-long lineup of events scheduled for its WPP Beach venue.
by Richard Whitman on Jun 10, 9:44 PM
"Trading in the first four months continues to reflect the impact of volatile global macroeconomic conditions," company head Martin Sorrell stated at the firm's recent annual meeting.
by Richard Whitman on Jun 6, 7:59 PM
The holding company is kicking off a webinar series with a session looking at the next five years in marketing.
by Richard Whitman on Jun 5, 3:31 PM
For the central image on ads and a parade float, agency Blue Chip drew inspiration from Puerto Rican artists, like Jean-Michael Basquiat and Juan Sanchez.
by Richard Whitman on Jun 4, 12:24 PM
Among the shortlisted campaigns is the CeraVe skincare effort featuring actor Michael Cera, Dove's "The Code" campaign and other efforts that address issues like extremism, tolerance, opioid addiction and more.
by Richard Whitman on Jun 3, 5:51 PM
The "Silence Hurts" campaign was launched following research from Amnesty, Catalysts and NIM that showed that 56% of Norwegian citizens do not intervene when they witness hate speech.
by Richard Whitman on Jun 2, 4:41 PM
The agreement will bolster Havas' capabilities to help clients with their direct-to-consumer ecommerce efforts.
by Richard Whitman on May 31, 7:36 AM
Mark Allen & Co., the agency launching the new service said it is designed to connect marketers with the "spending power of the fast-growing LGBTQ+ community year-round."
by Richard Whitman on May 29, 7:38 PM
Different companies have different points of view. Publicis Groupe just added Chairman duties to CEO Arthur Sadoun's remit. But WPP has consistently separated the roles.