The basketball heavyweight's new campaign focuses on encouraging the next generation of athletes. Read the full story by Sarah Mahoney
When you dig a bit into the numbers, some things just don't make sense. Read the full story by Dave Morgan
When CIMM was founded in 2009, advertisers and agencies dominated its membership. Fifteen years later, the demand-side represents only 9% of its members -- all agencies, and not one advertiser. Read the full story by Joe Mandese
In March the Lincoln Project concluded that "A vote for No Labels is a vote for Donald Trump. Nancy Jacobson and Mark Penn's plan is clear: help Donald Trump win … Read the full story by Richard Whitman
Broadband providers are "situated to collect vast swaths of sensitive information about their customers," the FCC says in its proposed declaratory ruling and order on net neutrality. Read the full story by Wendy Davis
New data reveals TV is taking nearly nine out of every 10 dollars spent on advertising related to abortion bans, which has emerged as fastest-growing segment within political campaign spending. Read the full story by Joe Mandese
OpenAI has developed a voice engine, with a multitude of possibilities for advertising and marketing. It uses text input and one 15-second audio sample to generate natural-sounding speech that closely … Read the full story by Laurie Sullivan
A complicated combination of pride, guilt, and humor went into the making of this vomit-bag-based chronicle, "The Last Barf Bag." Read the full story by Barbara Lippert
"At its core, the Commission simply wants a do-over -- to add entirely new terms that were not and would not have been included in 2019," Meta argues. Read the full story by Wendy Davis
As Microsoft's platforms turn to automation, all manual cost-per-click bidding for newly created native campaigns will be phased out. Read the full story by Laurie Sullivan
Disney has won the proxy battle over activist investor Nelson Peltz, who wanted to install two new members to the board of directors. Read the full story by Wayne Friedman
Kristen Wiig brings to a new campaign her character's signature weirdness and the awkward, sometimes supernatural anecdotes that she overshares with fellow staff and freaked out customers. Read the full story by Barbara Lippert
The cable lobbying group NCTA--The Television and Internet Association says the proposed rules -- which it dubs "net fatality" -- would hamper broadband deployment. Read the full story by Wendy Davis
Native Foreign's Nik Kleverov, one of a handful of creatives invited to test drive text-to-video AI platform Sora, annotates his experience. Why it made him feel like a kid again. Read the full story by Joe Mandese
Businesses subject to California's privacy law should avoid collecting more information than necessary to process consumers' requests to reject online ad targeting, the state's privacy agency warned in an enforcement … Read the full story by Wendy Davis
The august United States Library of Congress is now set to celebrate a TV sitcom about a bunch of comedic ghosts. Read the full story by Adam Buckman
Google has agreed to destroy or "remediate" data it collected from Chrome users who browsed in "incognito" mode prior to December, in order to settle a class-action privacy lawsuit. Read the full story by Wendy Davis
Just for fun, I posed this fairly generic question (see graphic) to ChatGPT. What follows is my answer and ChatGPT's, as well as my two cents worth. Read the full story by J. Walker Smith
LinkedIn has entered the CTV ad business. NBCU joins as an initial partner to give business-to-business brands a way into CTV. Read the full story by Laurie Sullivan
TikTok is building a case for itself as a benefit to the American economy, releasing an economic impact report Thursday which states that the platform generated $14.7 billion for American … Read the full story by Colin Kirkland
The "Advanced Partner Program" offers participating agencies an exclusive badge and curated package of exclusive educational and business opportunities like personalized training sessions and campaign enhancement tools. Read the full story by Colin Kirkland
A federal judge declined -- for now -- to grant class-action status to six Google account holders who are suing the company over its real-time bidding system. Read the full story by Wendy Davis
For fiscal year 2022-23, the government reported spending $67 million on media placements, with 71% allocated to digital and 29% allocated to traditional media. Read the full story by Steve McClellan