by Ray Schultz on Jun 16, 5:35 PM
Personalized emails resonated most with consumers, judging by the results, Moengage reports.
by Ray Schultz on Jun 15, 5:19 PM
Digital fatigue is causing many B2B brands to consider physical mail. But many lack the systems to support direct mail personalization,
by Ray Schultz on Jun 14, 2:58 PM
But they are turned off when emailed too often, Movable Ink reports.
by Ray Schultz on Jun 13, 5:15 PM
Data warehouses and data lakes rank near the top of cloud use cases, Denodo reports.
by Ray Schultz on Jun 10, 3:45 PM
Most firms sent more email in 2021, but they faced process-related challenges, Knak reports.
by Ray Schultz on Jun 9, 5:11 PM
But consumers are sick of badly personalized digital ads, Scorpion reports.
by Ray Schultz on Jun 8, 10:55 AM
Salesforce reports that consumer behavior changed during the pandemic, driving online innovation.
by Ray Schultz on Jun 7, 4:00 PM
But over half of marketers expect to use cookies as identifiers in two years, and slightly less expect to use email, a study by MMA Global and Boston Consulting Group finds.
by Ray Schultz on Jun 6, 2:22 PM
One study points to shipping costs, and that sounds just about right.
by Ray Schultz on Jun 3, 3:06 PM
Bridge Millennials -- people ages 34-44 -- are loyal. But like everyone, they want discounts more than anything else, PYMNTS reports.