by Ray Schultz on Feb 14, 1:41 PM
Amtrak's launch promo offers two tickets for the price of one, and it is promoting brand tie-ins with 1-800-Flowers and Teleflora.
by Ray Schultz on Feb 13, 11:58 AM
Forrester reports that retailers are missing opportunities with their reminder emails.
by Ray Schultz on Feb 12, 2:06 PM
Spam traps are the main problem they face as they devote over 10% of their marketing budgets to email.
by Ray Schultz on Feb 11, 12:14 PM
Many consumers distrust use of data for news feeds and purchase recommendations, a survey by RSA finds.
by Ray Schultz on Feb 8, 3:55 PM
Consumers may prefer texting, but a minority of businesses aren't set up for it, Zipwhip finds. And many people still like email.
by Ray Schultz on Feb 7, 4:49 PM
The popular app is being revived by Essential. But it has a disturbing new privacy policy, Fast Company charges.
by Ray Schultz on Feb 6, 3:57 PM
Personalization is the most effective tool -- but also the most difficult, Ascend2 reports.
by Ray Schultz on Feb 5, 1:05 PM
Most tools measure only a few channels, and marketers aren't getting a full picture of the funnel, says CallRail's Mark Sullivan.
by Ray Schultz on Feb 4, 3:44 PM
Younger people are less likely to identify as exclusively straight, but more likely to reject labels of any sort, Kantar reports.
by Ray Schultz on Feb 1, 1:51 PM
The report shows that 80% of all federal domains have published a DMARC record, vs. 50% of Fortune 500 companies.
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